Discover Lewis County s
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Lewis County — 2019 Lodging Tax- Project Scope
Due to a discrepancy between the original funding request and the amount to be
awarded, the following project information will need to be updated as that change in
funding may have affected the original Project Scope. Please do not change the format
of this document and be brief in your explanations to fit the space provided.
Project Submission Form
1. Project Name: Discover Lewis County, 2. Date Submitted:
Regional Video Marketing 12-12-18
3. Contact Person /Title: Tamara Hayes/ Director, Discover Lewis County
4. Mailing Address: 2555 North National Avenue, Chehalis, WA 98532
5. Telephone No.: 360-740-2656
6. E-mail: tamara @discoverlewiscoun om
7. Signature of Representative:
8. Project Location (city/town) Le is County, Washington
a. Name of Event or Activity: Year round marketing & video marketing
9. Statement of Project Goals and Objectives: Discover Lewis County's purpose
is to highlight the four regions of Lewis County helping visitors to find adventure
opportunities, cultural institutions, unique local events, scenic road-trips, lodging & so
much more. Our goals is to encourage tourism to the entirety of Lewis County with the
objective of guest staying the night, resulting in"heads in beds".
10. Project Description:
For 2019, DLC is requesting funds to continue to market Lewis County through social
media, print, radio &theatre channels; reproduce and distribute promotional materials
created thus far, maintain county-wide kiosks, and create twelve (30 second) &four(60
second) regional marketing videos. The DLC videos will be created to support and
highlight our current print and digital materials.
11. How does proposed project meet purposes of the Legislation? RCW
67.28.1816
We are now living in the"age of video"for tourism marketing and the DLC proposed
regional videos will enhance our marketing presence by driving stronger engagement on
the web site and social media by creating an emotional connection with the viewer
through videos. Driving traffic through videos to DLC's user friendly website allows
visitors to learn about the many overnight stay options that result in "heads in beds" in
Lewis County.
12. Anticipated Project Costs: $44,500
a. Total County Funds awarded in 2018: $45,000
RECEIVED
D
Bo ard of ,s
LOAM
County Washington
DEC 12 2018
STS,_
ETF_�
RC3 ._
0 FyI 0 Action required 0 Other
13. Project Cost Analysis
Project Budget
Column A Column B Column C Column D
Use of County Use of Other •
Item Funds Funds Total Available
Project Funds
Personnel (salaries & benefits) 84,482 84,482
Marketing/Promotion Materials 42,700 10,000 53,000
Direct Sales Activities
Minor Equipment
Travel/Trainings (list below)
1.Travel cost throughout LC to 1,500.00 1,500
shoot videos & photo,
meetings, etc...
2. -
3,
Contract Services (list below)
•
1.
2. •
3. _ —
4.
Overhead (building rent, utilities
etc.)
Interfunds 8,863
44,200 103,345 147,545
Project Subtotal:
2
14. PROJECT WORK PLAN
List the tasks, cost and timeframe,
Name individual(s), consultant(s), and organization responsible for the
project.
Table Ill
Tasks Timeframe-Dates Estimated Cost Responsible Party/Name
Video/Theatrical Mktg. Jan— Dec. 2019 NCM& Other video marketing
$12,000 companies
Funds used for print
Print Advertising/Misc. Jan.—Dec. 2019 advertising &other misc.
$15,000 marketing costs; Canvas
program, rack cards, etc.
Online&Social Media Jan- Dec 2019 Facebook, Instagram&other
Advertising $15,700 online advertising portals
Travel Costs to produce Jan.—Dec. 2019 Primarily mileage
videos & gather marketing $1,500 reimbursement for travel costs
content to capture advertising content
throughout the county
Total
$44,200
Return completed Project Submission form to:
Rieva Lester
Lewis County BOCC. Rm. 210
351 NW North Street—2nd Floor
Chehalis, WA 98532
Telephone: 360-740-1419
email: Rieva.Lester[a�lewiscountywa.gov
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