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Fire Mountain Arts Council - Visitor & Martketing Services 2020 TOURISM SERVICE AGREEMENT Lodging Tax agreement: Fire Mountain Arts Council -Visitor& Marketing Information Services THIS AGREEMENT is made by and between Fire Mountain Arts Council ("the ORGANIZATION"), and Lewis County ("the COUNTY"), a political subdivision and municipal corporation of the state of Washington. WHEREAS, Chapter 67.28 RCW authorizes legislative bodies of municipalities to impose excise taxes on the sale of or charge made for the furnishing of lodging that is subject to tax under Chapter 82.08 RCW; and WHEREAS,the Lewis County Board of County Commissioners ("the BOARD"), the legislative body of and for the COUNTY, by enacting Ordinance No. 1163A—Lodging Tax, imposed the excise taxes authorized in Chapter 67.28 RCW; and WHEREAS, tourism is defined as economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs; and WHEREAS, tourism promotion is defined as activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists; and WHEREAS, tourism-related facility is defined as real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities; and WHEREAS, RCW 67.28.1815 in part states that: "All revenue from taxes imposed under said Chapter shall be credited to a special fund in the treasury of the municipality imposing such tax and used solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities ...;" and WHEREAS, the COUNTY Lodging Tax revenues have been credited to the Tourism Promotion Fund (No. 1980) in the treasury of the COUNTY; and WHEREAS, the ORGANIZATION applied through the Lewis County Lodging Tax Advisory Committee ("the LTAC") for financial assistance for authorized uses from COUNTY Lodging Tax proceeds ("the Proposal"); and WHEREAS, the LTAC has facilitated these efforts by (a) developing the application forms and procedures, (b) coordinating the funding availability advertising, (c) evaluating submitted 1 application packets, (d) determining whether the proposed use is authorized, and (d) advancing the financing award recommendations to the BOARD, including the Proposal from the • ORGANIZATION; and WHEREAS, the BOARD has determined that the activity herein described promotes the general welfare, health and safety of the citizens of the COUNTY, is consistent with RCW 67.28,finds that the use of the funds is for tourism, tourism promotion or a tourism-related facility, and is in the best interests of the COUNTY in regard to the promotion of tourism in Lewis County, the BOARD intends to disburse COUNTY Lodging Tax proceeds to the ORGANIZATION for the purposes stated in its Proposal and consistent with RCW 67.28, NOW, THEREFORE, in consideration of the premises and mutual benefits and covenants herein contained, it is agreed by and between the parties hereto as follows: FUNDING: Up to $ 14,330 is hereby pledged on a reimbursement basis from the COUNTY Tourism Promotion Fund No. 1980 in fiscal year 2020 solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities within Lewis County. Said amount shall constitute the maximum reimbursement the ORGANIZATION is eligible to receive from the COUNTY under this Agreement. Depending on the use of funds requested to be reimbursed and the date of use, less than the maximum amount authorized under this Agreement may actually be reimbursed. 1. USE OF FUNDS: The ORGANIZATION shall use these COUNTY funds solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities in Lewis County authorized by RCW 67.28. The specific services represented by the ORGANIZATION to be authorized by RCW 67.28 and to be provided by the ORGANIZATION to the COUNTY under this Contract are described in Attachment A: Scope of Work. 2. ACKNOWLEDGEMENT: The ORGANIZATION shall acknowledge the COUNTY as a sponsor in all publications, media materials and press releases related to the project. Lewis County will supply logos upon request. 3. PAYMENT PROVISIONS: Once this Agreement is executed, the ORGANIZATION may submit claim vouchers to the Clerk of the Lewis County Board of County Commissioners at 351 NW North Street, Chehalis, WA 98532 requesting reimbursement solely for eligible expenses and/or for eligible services as identified in Section 2 of this Agreement (Use of Funds), Attachment A: Scope of Work, and Attachment B: Purchasing and Reimbursement Guidelines, and solely up to the maximum amount specified in Section 1 (Funding). 2 Each reimbursement claim voucher shall include the following certificate of authenticity with the dated signature of an authorized representative of the ORGANIZATION: "I, the undersigned, do hereby certify under penalty of perjury that the materials have been furnished and the services rendered as described herein, and that this claim is a just, due and unpaid obligation against Lewis County Tourism Promotion Fund No. 1980." Within thirty (30) days of receiving a reimbursement claims voucher that meets the requirements of this Agreement and applicable law, the Clerk of the BOARD, on behalf of the COUNTY, shall remit to the ORGANIZATION a warrant for the approved reimbursement amount. The final claims voucher under this Agreement shall be submitted to the Clerk of the BOARD by the ORGANIZATION no later than Jan. 8, 2021. 4. EVALUATION AND MONITORING: The ORGANIZATION agrees to maintain its books and records and to employ accounting procedures, systems and practices that accurately and timely record and track the expenditures for which reimbursement is sought under this Agreement and provide for full compliance with the requirements of this Agreement. The ORGANIZATION will retain these supporting records for at least three (3) calendar years following the year in which the Agreement expires. The COUNTY and/or the State Auditor and any of their representatives shall have full,timely and complete access to all books, records and other documents and evidence of the ORGANIZATION respecting all matters related to this Agreement and the activities for which reimbursement is sought or made, and shall have the right to examine such during normal business hours as often as the COUNTY and/or the State Auditor may deem necessary. Such representatives shall be permitted to audit, examine and make excerpts of or transcripts from such records, and to audit all contracts, invoices, materials, and records of matters related to this Agreement and the activities for which reimbursement is sought or made. These access and examination rights shall continue for three (3) calendar years following the year in which the Agreement expires. The COUNTY cannot guarantee but intends for its agents to use reasonable security procedures and protections to assure that related records and documents provided by the ORGANIZATION are not erroneously disclosed to third parties. The COUNTY will, however, disclose or make this material available to those authorized in the immediately preceding paragraph or permitted under the provisions of Chapter 42.56 RCW, any other applicable public disclosure law, or order of any court or agency of competent jurisdiction, without notice to the ORGANIZATION. The ORGANIZATION agrees to submit in writing (within 60 days of Dec. 31, 2020) a final report demonstrating the effect the ORGANIZATION's activities funded by the COUNTY have had on tourism growth and such other reports or information as required by law. 3 The ORGANIZATION shall cooperate with and freely participate in any other monitoring or evaluation activities pertinent to this Agreement that the COUNTY requests. 5. RECAPTURE PROVISION: In the event the ORGANIZATION fails to expend these funds in accordance with state law and/or the provisions of this Agreement or obtains reimbursement of ineligible expenditures, the COUNTY reserves the right to recapture funds in an amount equivalent to the extent of noncompliance.Such right of recapture shall continue for a period of two (2) years following release of any report from an audit conducted by the COUNTY and/or the State Auditor's Office under the Section 4 (EVALUATION AND MONITORING) provisions or the 3-year records retention period required under Section 4 (EVALUATION AND MONITORING), whichever expires later. Repayment by the ORGANIZATION of any funds recaptured under this provision shall occur within twenty (20) days of any demand. In the event the COUNTY is required to institute legal proceedings to enforce this recapture provision, the COUNTY shall be entitled to its costs thereof, including reasonable attorney's fees. 6. NONDISCRIMINATION: The ORGANIZATION shall comply with all federal and state nondiscrimination laws, including but not limited to chapter 49.60 RCW—Washington's Law Against Discrimination, and 42 U.S.C. 12101 et seq. — the Americans with Disabilities Act (ADA). In the event the ORGANIZATION fails or refuses to comply with any federal or state nondiscrimination law, this Agreement may be rescinded, canceled or terminated by the COUNTY in whole or in part, and the ORGANIZATION may be declared by the COUNTY ineligible for further Lewis County tourism promotion funds. The ORGANIZATION shall be given a reasonable period of time in which to cure any such noncompliance. ----- 7. EMPLOYMENT RELATIONSHIPS: The ORGANIZATION, its employees,volunteers and agents are not employees of the COUNTY for any purpose, nor are they volunteers or agents of the COUNTY. No officer, employee, volunteer or agent of the ORGANIZATION will hold himself or herself as, or claim to be, an officer, employee, volunteer, representative or agent of the COUNTY. Because the ORGANIZATION, its employees, volunteers and agents are not employees of the COUNTY, the COUNTY is not responsible for the payment of any industrial insurance premiums or related claims of such persons and such persons are not entitled to benefits of any kind from the COUNTY, including but not limited to health insurance and retirement benefits. 8. HOLD HARMLESS: A. The ORGANIZATION shall hold harmless, indemnify and defend Lewis County its officers, elected officials, agents, employees, and volunteers, from and against any and all claims, suits, actions, liability, loss, expenses, damages, and judgments of any nature whatsoever, including costs and attorney's fees in defense thereof, for damage to any property or business and/or any death, injury, sickness or disability to any 4 person, including without limitation any employee of the ORGANIZATION or its subcontractors, caused by or arising out of or suffered, directly or indirectly, in connection with the performance of this Agreement or any act, error, or omission of the ORGANIZATION, ORGANIZATION's employees, agents, or subcontractors, whether by negligence or otherwise. B. The ORGANIZATION shall assume the risk, liability, and pay all damage, loss, cost, and expense of any party, including its employees, arising out of the performance of this Agreement, except that caused by the sole negligence and/or willful misconduct solely of Lewis County and/or its employees acting within the scope of their employment. C. With respect to the ORGANIZATION's obligations to hold harmless, indemnify and defend provided for herein, but only as such obligations relate to claims, actions or suits filed against the COUNTY, the ORGANIZATION further agrees to waive its immunity under the Industrial Insurance Act, Title 51 RCW, for any injury or death suffered by the ORGANIZATION's employee(s) caused by or arising out of the ORGANIZATION's acts, errors or omissions in the performance of this Agreement. This waiver is mutually negotiated by the parties. D. The ORGANIZATION's obligations hereunder shall include, but are not limited to, investigating, adjusting, and defending all claims alleging loss from action, error, omission or breach of any common law, statutory or other delegated duty by the ORGANIZATION, ORGANIZATION's employees, agents, or subcontractors. 9. ENTIRE AGREEMENT/MODIFICATIONS: This Agreement represents the entire agreement of the parties with respect to the subject matter. No other understandings, oral or otherwise, exist regarding the subject matter of this Agreement or shall be deemed to exist. The COUNTY and the ORGANIZATION may, from time to time, mutually agree to amend this Agreement; however, no such change shall be effective until memorialized in writing and signed by the authorized representatives of the COUNTY and the ORGANIZATION, respectively. 10. AGREEMENT PERIOD: The term of this Agreement shall commence on the 1st day of January 2020 and terminate on the 31st day of December 2020, both dates inclusive, unless sooner terminated as provided for herein. 11. TERMINATION OF AGREEMENT: A. If the ORGANIZATION breaches or violates any provision of this Agreement,the COUNTY may, in addition to any other rights provided by law, terminate this Agreement and 5 withhold any further reimbursement, provided the violation or breach is not corrected to the satisfaction of the COUNTY within ten (10) days of the COUNTY mailing — first class and postage prepaid — written notice to the ORGANIZATION of the breach or violation. B. In addition, either party may terminate this Agreement at any time by providing written notice of such termination and specifying the effective date thereof to the other party at least twenty (20) days prior to the effective date. C. Also, the COUNTY may unilaterally terminate all or part of this Agreement, or reduce the Scope of Work and/or Funding, without liability, for the convenience of the County, including but not limited to the unavailability of Lewis County Tourism Promotion funds. 12. SPECIAL PROVISION:The failure of the COUNTY to insist upon the strict performance of any provision of this Agreement or to exercise any right based upon breach thereof or the acceptance of any performance during such breach shall not constitute a waiver of any right under this Agreement. 13. SEVERABILITY: In the event any provision or any portion thereof contained in this Agreement is held to be unconstitutional, invalid or unenforceable, then said provision(s) or portion(s) thereof shall be deemed severed and the remainder of this Agreement shall not be affected and shall remain in full force and effect. Furthermore, if such an event occurs, the parties agree to negotiate a modification to replace the unacceptable provision(s) as soon as possible. 14. SURVIVAL OF CERTAIN PROVISIONS: Sections 4, 5, and 8 shall survive termination of this agreement. 15. GOVERNING LAW AND VENUE: This Agreement shall be construed and enforced in accordance with, and its validity and performance governed by, the laws of the state of Washington. The Superior Court of and for Lewis County, Washington shall be the venue for any suit between the parties arising out of this Agreement. 16. NOTIFICATION: Should the need arise during the term of this Agreement for either party to notify the other of a change in address or otherwise, the following contacts shall be used: For the COUNTY: Lewis County Commissioners 351 NW North St. Chehalis, WA 98532 Telephone: 360-740-1419 6 For the ORGANIZATION: Fire Mountain Arts Council v...• FMAC Visitor&Marketing Information Services 223 West Main St. Morton, WA 98356 IN WITNESS WHEREOF legal representatives of both the ORGANIZATION and the COUNTY have executed this Agreement on the date(s) so noted below. The parties have caused this Agreement to be executed in duplicate originals this day of , 20_ ORGANIZATION BOARD OF COUNTY COMMISSIONERS LEWIS COUNTY,WASHINGTON a vt7a, 4 Ads- 6c)blitk, / (Organization name) Robert C.Jackson, Chair (Authorized representative's signature) Gary Stamper,Vice Chair �.r (Authorized rep.'s name, printed) Edna J. Fund, Member (Authorized representative's title) APPROVED AS TO FORM: (Organization street address) Jonathan Meyer, Prosecuting Attorney (Organization city, state, zip code) By: Deputy Prosecuting Attorney ATTEST: Rieva Lester, Clerk of the Board 7 } For the ORGANIZATION: Fire Mountain Arts Council NNime FMAC Websites and Brand Overhaul 223 West Main St. Morton, WA 98356 IN WITNESS WHEREOF legal representatives of both the ORGANIZATION and the COUNTY have executed this Agreement on the date(s) so noted below. The parties have caused this Agreement to be executed in duplicate originals this 36 day of De 6-eia--, , 20 /9. ORGANIZATION BOARD OF COUNTY COMMISSIONERS LEWIS COUNTY, WASHIN TON 1-1 J {ter A /l0 it �/Gc t it 445 au., t ez (Or anization name) Robert C. Jackson, Chair (Authorized representative's signature) Gary Stamper, Vice Chair *'""" 'tLV2_ D, (Authorized rep.'s name, printed) Edna J. Fund, mber (Authorized representative's title) 3 Q k V1 APPROVED AS TO FORM: (Organization street address) Jonathan Meyer, Prosecuting Attorney qp ,,-,t (Organization city, state, zip code) By: De uty P osecuting Attorney ATTEST: Rieva Lester, Clerk of the Board `qr. 7 Lewis County — 2020 Lodging Tax - Project Scope Due to a discrepancy between the original funding request and the amount to be awarded. the following project information will need to be updated as that change in funding may have affected the original Project Scope. Please do not change the format of this document and be brief in your explanations to fit the space provided. PLEASE NOTE THAT THIS DOCUMENT WILL BE TIED TO THE AGREEMENTS AND WILL BE USED TO VERIFY PROJECT EXPENDITURES. Project Submission Form 1. Project Name: 2. Date Submitted: Visitor Marketing & Info Services--FMAC 2020 December 5, 2019 3. Contact Person / Title: Fred Schwindt, FMAC Treasurer; April Doolittle. volunteer grants coordinator 4. Mailing Address: Fire Mountain Arts Council P.O. Box 781 Morton, WA. 98356 5. Telephone No.: 360-496-5599 (home); 360-496-0542 (BCJ Gallery) 6. E-mail: april.doolittle@gmail.com (April): sunrisefarms@yahoo.com (Fred) 7. Signature of Representative: 8. Project Location (city/town) Morton a. Name of Event or Activity: N/A—many, many events 9. Statement of Project Goals and Objectives: Serve 11,500 patrons, including 1,500 tourists with 35 live programs plus 51 first-run movies 190 days/evenings during the year and with visitor information and shopping opportunities at the BCJ Gallery 208 days/year. Visitor Marketing and Visitor Information Services and BCJ Gallery will engage visitors in events, movies, live theatre, fine-art viewingishopping and help them enhance/extend their stays in Lewis County. 10. Project Description: Fire Mountain Arts Council (FMAC) will promote the 33 theatre performances, 51 movies, and fine arts viewing and shopping plus visitor information services through: • Newspaper ads, press releases, dissemination of 5000 brochures. 3000 postcards, 560 posters • MortonRoxy.org website. weekly e-blasts, regular Facebook posts and ads and regional cross posting. lnstagram • Morton's digital sign on State Route 7 and two sandwich boards • Partnerships; Airbnb Experiences: promotional items • BCJ Gallery and visitor information services 208 days from 11 am to 4pm. 11. How does proposed project meet purposes of the Legislation? RCW 67.28.1816 Visitor Marketing, promoting events that enhance visitors' experiences and extend their stays, meets the purpose identified in (1)(a) "Tourism Marketing" and (1)(b) "Marketing of special events to attract tourists.' Visitor Information Services and BCJ Gallery meet purposes in (1)(d) '`Supporting the operation of tourism-related facilities owned or operated by non-profit organizations " 12. Anticipated Project Costs: $47,832 (Including $20.404 in-kind) Total County funds awarded for 2020: $14.330 } 13. Project Cost Analysis Project Budget Column B Column C Column A Column D Use of County Use of Other Item Funds Funds Total Available Project Funds Personnel (salaries & benefits) $8,832 $23,874 $32.706 Marketing/Promotion Materials $5,498 $ 9,628 $15.126 Direct Sales Activities Minor Equipment Travel/Trainings (list below) 1. 2. 3. Contract Services (list below) 1. 2. 3. 4. Overhead (building rent, utilities etc.) Project Subtotal: $14,330 $33,502 $47,832 2 4 14. PROJECT WORK PLAN 2020 List the tasks, cost and timeframe, Name individual(s), consultant(s), and organization responsible for the project. Table Ill Tasks Timeframe-Dates Estimated Cost ResponsibleParty/Name (County Funds only) Print: Create, print, January, May, $2,343 Genevieve Greiter, FMAC mail and disseminate July, September, event coordinators, and Roxy Season November, Marketing Committee chaired brochures, event/fall December by Mandy Ross season postcards, and event posters, sandwich boards Web: Update, Year round $2,180 Annalee Tobey, Danielle including technical Surkatty (Yakindo Web updates, and manage Designs), Lindsey Senter MortonRoxy.org (Vulcan Creative) and FMAC website, and volunteers, including event photos.google coordinators and Marketing account Committee with Mandy Ross and Genny Greiter Social: Build FMAC Year round $3,299 Ashley Nelson and FMAC Facebook presence volunteers, including Mandy through posts, Ross, other Marketing shares, cross-posts, Committee members, and ads; manage event coordinators I nstagram Email: Create and Weekly $1,550 Tracy Germer and FMAC send Mail Chimp volunteers, including Mandy weekly emails; Ross, other Marketing expand email Committee members, and recipient list event coordinators Visitor info: Year round, $4,958 April Doolittle, Linda Wood, Coordinate tourist Wed-Sat, Genevieve Greiter(FMAC information services 11am to 4pm+ volunteers), and Bonnie and staff BCJ Gallery/ some evenings McBride (gallery staff) gift shop and provide tourist information Total: $14,330 Return completed Project Scope form to: Rieva Lester Lewis County BOCC. Rm. 210 351 NW North Street—2"d Floor Chehalis. WA 98532 Telephone: 360-740-141 c Now email: Rieva.Lester@lewiscountywa.aov 0 360.740.1120 Board of County Commissioners Too 360.740.1480 Lewis County Courthouse•351 NW North Street •Chehalis,WA 98532-1900 bocc@lewiscountywa.gov `LEWIS COUNTY) e.at. /des LEWIS COUNTY LODGING TAX APPLICATION for budget year 2020 DEADLINE IS 3 P.M.THURSDAY,OCTOBER 3, 2019 Applications for Lewis County lodging tax funds (for budget year 2020) are due by 3 p.m. Thursday,October 3, 2019. Applications must be submitted via email to tourismpromotion@lewiscountywa.gov. Please include your organization's name in the subject line. Applications received after the deadline will not be considered. Please note that the applicant is responsible for confirming timely delivery. Also, please pay particular attention to the contact information you provide. If your contact information is not up to date and we cannot reach you, your application will not move forward. ORGANIZATION / PROJECT INFORMATION Organization name Fire Mountain Arts Council Project name Visitor Marketing & Info Services—FMAC 2020 Project coordinator April Doolittle, Volunteer Date of project January through December 2020 Amount requested from Lewis County $ 19,808.00 Total project amount $55,409.00 Erik Martin Edna J. Fund Bobby Jackson Gary Stamper Rieva Lester County Manager First District Second District Third Distnc t Clerk of the Board APPLICANT CONTACT INFORMATION Name Fred Schwindt, Treasurer, Fire Mountain Arts Council Street address 233 W. Main Street City,state,zip code Morton, WA 98356 Mailing address (if PO Box 781 different from street Morton, WA 98356 address) Current home phone 360-496-5599 Current work phone Roxy Theater (360)496-0541; BCJ Gallery(360) 496-0542 Current cell phone 360-219-8648 Current email address sunrisefarms@yahoo.com (Fred) april.doolittle@gmail.com (April) Agency Tax ID Number 42-1571555 Organization Unified Business Identifier(UBI) 602 270 394 UBI expiration date 1/31/2020 Type of organization: 0 501(c)3 ❑ 501(c)6 ❑ Government agency Organization's mission statement or purpose (one or two sentences): Mission: Enrich our community life through the arts. Goals: Present theater, movies, music, and other arts events; foster arts education; nurture local talent; feature our regional character; provide venues for the arts; stimulate economic growth. Year the organization was founded: 2003 Has your organization received Lewis County lodging tax funding in the past? DYes ❑No If you answered 'Yes,"please answer the following two questions: When did your organization receive Lewis County lodging tax funding? 2019 How much did your organization /project receive? S 11,300.00 PROJECT NAME: Visitor Marketing&Info Services--FMAC 2020 2 J REQUIRED INFORMATION Each applicant must attach the following to their application: Financial documents: Each applicant must attach their most current business financial statement,which must include a balance sheet,an income statement,the organization's operating budget for 2019,the organization's projected budget for 2020,and a "financial review" (details follow).All required financial information must be complete and must balance, and the financial must meet the following guidelines: Each organization that receives funding from the county's tourism fund must provide a financial review completed by an independent certified public accountant(CPA) within the past five years. County tourism tax money cannot be used to pay for financial reviews or audits. Nonprofit determination: Nonprofit organizations must submit proof from the United State Internal Revenue Service of their current tax-exempt status. Personnel list: Each applicant must submit the title and name of all employees,including contracted positions,as well as the title and name of all members of the organization's board of directors (or other governing body).The list identifying the current board of directors (or other governing body) must identify the principal officers and must include the name,phone number,mailing address and email address for each. PROJECT DESCRIPTION Please provide a detailed description of the proposed project/activity.Your description must include the following: 1. Describe how the project promotes tourism in all of Lewis County's unincorporated areas. Because it is centrally located in Lewis County, visitors throughout the county have access to FMAC events. These events help bring visitors to the area and help extend their stay. Our FMAC Facebook shares regional tourist activities; our website links to Lewis County tourism partners and lodging. BCJ Gallery supplies visitors with county-wide visitor information and directs them to Discover Lewis County.© 2. Describe how the project will enhance tourism and result in "heads in beds." Since 2003, FMAC has consistently delivered activities year-round, 3-4 evenings/week, that encourage tourists to extend their stay and spend the night while enjoying fine and performing arts. Online, print and radio marketing will help ensure that "one of Washington's best-kept secrets" brings even more visitors to the area to put"heads in beds." Our website and visitor information service directs visitors to DLC so p 3. List the responsible party/parties. FMAC Board Members responsible for this project: Bruce Roberts (president, movies & events), Fred Schwindt(treasurer& events), Louise Fisher(secretary & events), Brad Nelson (movies & events). Others, including volunteers: Mandy Ross (marketing chair), Bonnie McBride (BCJ Gallery/visitor information), Ashley Nelson (Facebook), Tracy Germer (e-blasts &youth theatre), Annalee Tobey (wehnanel. Anril f)onlittle (reimbursement renuests R summer shawl. I inda Wnnd (RC,.I Gallery/visitor 1131 • PROJECT NAME: Visitor Marketing&Info Services—FMAC 2020 3 4. Describe how the area the project will serve, as well as the project's 1101 expected impact. Lewis County will be served. Marketing will primarily highlight events in the central and eastern part of the county. With a population of about 10,000, this part of the county is lightly populated but has a wealth of tourist attractions. One of FMAC's goals is to stimulate economic growth in this still-depressed area by enticing tourists to visit the area, to extend their stay, and to take advantage of quality fine and 5. Describe how the project will specifically promote tourism. Engaging visitors in activities, theatre, fine art viewing and shopping is FMAC's objective. Finding visitor information at the BCJ Gallery and on FMAC website and FB will link them to other tourism partners. Eastern Lewis County has many tourist attractions. Cross promoting county-wide attractions will encourage tourists to enhance and extend their stay. FMAC radio ads, print and social media will inform© 6. Describe how you have collaborated with other entities throughout Lewis County to promote tourism. Successful partnerships led to installation of the Hwy 7 digital sign that alerts travelers to events sponsored by local non-profit and civic organizations, encouraging them to extend their stay in the region. FMAC works with Morton Visitors Center, White Pass Scenic Byway, Centralia College, East Lewis County Chamber, and regional newspapers. The Roxy Players have collaborated with Mossyroclt 7. Describe why your project should receive funding. FMAC's Roxy Theater is the only entity in central and eastern Lewis County that consistently provides evening activities for tourists--year round, 3-4 evenings a week. Roxy Players are available to enhance local festivals as requested. When visitors see the digital sign, online, and print marketing and hear radio spots promoting FMAC and area events, they become aware of entertainment possibilities and are enticed to remain overnight in our hotels and campgrounds—"more heads in beds." USE OF HOTEL/MOTEL TAX *IWO Please indicate below the types of activities for which the lodging tax monies would be used: ❑TOURISM PROMOTION 0 OPERATION OF TOURISM-RELATED FACILITY 0 MARKETING ONLY ❑ FESTIVAL OR EVENT DESIGNED TO ATTRACT TOURISTS 0 DIRECTIONAL SIGNAGE 8. Describe the expected results (measurable outcomes) of your project,with the dollar amount for each outcome. Serve 12,000 people (including 1,800 tourists)with 35 live programs plus 51 first-run movies 216 days/evenings during the year and visitor information and shopping opportunities at the BCJ Gallery 208 days/year. 1) $13,779 (incl. $7,435 in-kind) Create/disseminate throughout county and beyond: newspaper ads, press releases, 5000 brochures, 3000 postcards, 560 posters. 2)$14,167 (incl. $3,773 in-kind) Manage website, weekly e-blast, social media posts, ads, cross-posting. 3)$4,600 (incl. $600 in-kind) Create public radio spots: 2 weeks to approx. 1,000,000 people in western Washington, NW Oregon. 4) $4,058 (incl. $795 in-kind) Signage: digital sign--weekly; 2 sandwich boards; add signs for Roxy PROJECT NAME: Visitor Marketing &Info Services—FMAC 2020 Now, 9. Please provide attendance information regarding each of the following: A. Overall attendance a. Total number of attendees predicted to attend: 12,000 b. Describe how receiving lodging tax dollars would increase that number Lodging tax dollars will help market FMAC's events. Marketing funded by lodging dollars includes the mailing of brochures and postcards, updates to Facebook, MortonRoxy.org, and e-blasts, Facebook ads, public radio spots, and more and better signage. Helping to staff the Barbara Clevenger Johnson Gallery provides a gift shop activity and visitor information site. These marketing and visitor activities could (and do)draw people to events and to the area, plus enhance and extend visitors' stays. B. Participants traveling fifty(50) miles or more a. Projected number of attendees who will travel fifty(50) miles or more one way from their home or business to attend: 1,800 b. Describe how receiving lodging tax dollars would increase that number Using radio spots to make tourists in the Seattle and greater Vancouver areas aware of FMAC's venues and performances would likely increase further those traveling fifty miles or more to attend events. For two years, 2010 and 2011, FMAC had funding for radio spots that reached 750,000 in Western Washington. As a result, several KPLU listeners reported they heard about our events through a radio spot and decided to travel to Morton to"take in a show." We heard that again in 2018 after spots on `,, KNKX. Receiving lodging tax dollars for public radio spots to be heard again by countless people will help our region be recognized as an arts destination. Besides the radio spots, lodging tax dollars will allow the FMAC tourism base to continue to grow via Facebook and Roxy website pages, which showcase the many and varied performances. The online presence will also enable online ticketing. C. Participants traveling from another state or country a. Projected number of participants who will travel from another country or state to attend: 400 b. Describe how receiving lodging tax dollars would increase that number Greater Vancouver, Washington, has an untapped pool of visitors. In the past, FMAC has not had enough funding to run public radio spots in Portland. Since, now, KNKX and NWPB cover Vancouver, radio spots can be heard by Portland audiences. Radio spots extending from Victoria, B.C. through Vancouver to Portland would reach a vast geographic area. This would potentially bring even more visitors to the area to put "heads in beds." Special events, such as the Shape Note Sing, attract visitors from out of state. In 2018, sixteen folks attended from other states. FMAC's Facebook, Instagram, and MortonRoxy.org web page are available throughout Washington and Oregon--in fact, anywhere in the world! Visitor Marketing&Info Services-FMAC 2020 PROJECT NAME: 5 D. Participants staying overnight in paid accommodations *00 a. Projected number of participants who will stay overnight in paid accommodations: 200 b. Describe how receiving lodging tax dollars would increase that number Quality performances at FMAC venues bring visitors to our area, and evening shows entice them to spend an extra night. FMAC marketing and visitor information services depend on lodging tax dollars. The audiences those funds draw are vital to FMAC's ability to offer the many and varied year-round fine and performing arts activities to our visitors and broaden the base of tourists who want to experience quality theatre, or even see a movie, in a small town setting and then spend the night in paid accommodations. Additionally, FMAC venues are rented out for weddings, meetings, and special events like Shape Note Sing. These attract some one hundred people per event, many of whom stay in paid accommodations. E. Participants staying overnight in unpaid accommodations a. Projected number of participants who will stay overnight in unpaid accommodations: 450 b. Describe how receiving lodging tax dollars would increase that number Many patrons plan their vacations around the offerings at FMAC. FMAC's OnStage Youth Theatre Education Program brings extended families to the greater Morton area for shows in May, July, and December. Grandparents, aunts, uncles and friends enjoy following their family members'growth in theatre. Also, the summer musical, Veterans Day USO Show, February Dessert Theater, spring and fall "classic theatre" productions, and Festival of Trees, plus other concerts and events offer many opportunities for visitors to experience the arts while visiting friends and family. Receiving lodging tax ,.n+, dollars will help FMAC continue to offer this plethora of quality year-round activities to our visitors. Additionally, FMAC venues are rented out for weddings, meetings,and special events like Shape Note Sing. These attract some one hundred people per event; some will stay in unpaid accommodations. 10. Describe how the project provides short-term or long-term economic benefit for Lewis County. FMAC's mission, "Enrich our community life through the arts," both economically and culturally, is short and long term because we consistently offer events and programs YEAR ROUND. According to Americans for the Arts (http://www.americansforthearts.org), communities that embrace The Arts"...are investing in an industry that supports jobs, generates government revenue, and is the cornerstone of tourism. Arts& Economic Prosperity 5 [2017 study] shows conclusively that, locally as well as nationally, the arts mean business!"The study powerfully demonstrates that The Arts create JOBS, generate 11. Explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors,and other cost-recovery models. FMAC activities continue throughout the year. With three facilities on Main Street, FMAC venues provide a stable business district for Morton, WA. Centrally located in Lewis County, these venues are readily accessible to tourists coming to Lewis County to explore our many scenic areas. Showing 1st-run movies three times a week and making quality events available to visitors year round allow FMAC to work towards becoming self-sustaining through admission fees. FMAC online ticket sales have increased in the last year from about 7% to 30%. Earned income provides 60% of FMAC's revenue. (Most arts organizations earn only 40%.) We receive ....,-..�.... .................:a.. .a......t:...... /'+............a.. C' C` ....h:.... ............... ..-....a., s-,...... TL... r+........,.....:a.. 10 PROJECT NAME: Visitor Marketing&Info Services—FMAC 2020 6 , `Irr' SOCIAL MEDIA All social media will be reviewed. Please provide the following information: Website address www.MortonRoxy.org Facebook user name MortonRoxyTheater& OnStageMorton Instagram MortonRoxyTheater&OnStageTheatre Twitter account name Any other social media platforms your organization uses to promote tourism BUDGET INCOME If you are anticipating receiving partial funding for this activity from another source,please ',ow list the source,the approximate amount,and the status of funding. Amount Source Confirmed Date available (YES/NO) $ 19,808.00 Lewis County Lodging Tax Funds UYes •No 2/20 $4,563.00 City of Morton Lodging Tax Funds ❑Yes No 2/20 $ 16,673.00 Donated time at $15/hr •Yes No throughout 2020 $ 3,732.00 In-kind marketing ❑Yes No throughout 2020 $ 2,500.00 Donations to FMAC ❑Yes •No throughout 2020 $ 8,133.00 FMAC earned income •Yes No throughout 2020 Total income: $55,409 What percentage of your project does your request for Tourism Promotion Dollars represent? 36 % PROJECT NAME: Visitor Marketing &Info Services--FMAC 2020 7 fr EXPENSE Activity County Other funds Total Personnel $ 9,182.00 $ 23,874.00 S 33,056.00 Administration S 0.00 Marketing/promotion S 10,626.00 $ 11,727.00 S 22,353.00 Direct sales activities $ 0.00 Minor equipment S 0.00 Travel $ 0.00 Contract services S 0.00 Other activities $ 0.00 Total Cost $ 19,808.00 $ 35,601.00 $ 55,409.00 The Lodging Tax Advisory Committee (LTAC) may recommend awarding partial funding. Please indicate your priorities below: Priority 1 Full Funding Request $19,808.00 Priority 2 Minimum Funding Request $14,330.00 Applicant will/can accept no less than this amount $ If partial funding is received,how will that affect the project/activity? Please describe: Without full funding, some of FMAC's goals for 2020 would need to be eliminated. First to be impacted would be the radio spots. Radio spots let possible visitors from the greater Seattle, Tacoma, Vancouver, and potentially Portland regions know that Lewis County is an ARTS destination. Upon hearing such radio spots, listeners have reported that Roxy"has hit the 'big time'," so they anticipate quality events worth attending. With no radio spots, a powerful magnet to draw visitors to Lewis County would be eliminated. The second impact would be elimination of directional signage projects, recommended by LTAC members during the LTAC site visit. These signs would direct people off the highway to enjoy evening entertainment and extend their stay. PROJECT TIMELINE/TOURISM SEASON What is your anticipated timeline for accomplishing this activity? This is a year-round project that will encompass all of 2020. Season brochures and postcards will be printed and disseminated four times during the year. With adequate funding, FMAC plans to air radio spots in April and July. All other marketing activities will be on-going from January through December 2020. Tourist information services at the Gallery are available 4 days a week YEAR ROUND and will complement those at Morton Visitor Center. PROJECT NAME: Visitor Marketing& Info Services--FMAC 2020 _ 8 S `r From the list below,please indicate the season for which your project will enhance tourism (and explain how it will do so). SEASON EXPLANATION Enhance and extend visitors' stays w/ Year-round ■� movies, live theatre, Gallery, venues Enhance and extend visitors' stays wl Off-season ■0 holiday events and dessert theatre Enhance and extend visitors' stays wl Shoulder season 0 youth and classic theatre, concerts. Enhance and extend visitors' stays wl High season 0 summer musical, children's show. Is it a seasonal activity appropriate to its location? Explain. Centrally located in Morton, the geographic center of Lewis County, FMAC events and tourist information are readily accessible for tourists. Events at the Roxy Theater and tourist information services and shopping at BCJ Gallery are year-round activities, not seasonal. Live shows are performed throughout the year, including low and shoulder seasons. First-run movies can be seen year round--Friday, Saturday, and Monday. With three venues, Roxy Theater, BCJ Gallery and the Tiller Arts Center, tourists have multiple opportunities to"take in" fine or performing arts as a day or evening activity that could extend their stay in ACKNOWLEGDGEMENT *460 The applicant hereby certifies and affirms that it does not now, nor will it during the performance of any contract arising from this application,unlawfully discriminate against any employee,applicant for employment,client,customer,or other person who might benefit from said contract,by reason of race, ethnicity, color, religion, age,gender, national origin, or disability; and further certifies and affirms that it will abide by all relevant local, state and federal laws and regulations; That it has read and understands the information contained in this application for funding and is in compliance with the provisions thereof and; That the individual signing below has the authority to certify to these provisions for the applicant organization, and declares that he/she is an authorized official of the applicant organization, is authorized to make this application, is authorized to commit the organization in financial matters, and will assure that any funds received as a result of this application are used for the purposes set forth herein. Certified by: Date: (Applicant signature) (Print or type applicant's name) Visitor Marketing &Info Services—FMAC 2020 PROJECT NAME: 9