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Mossyrock Area Action League - Blueberry Festival RECEIVED Board of County Commissioners Lewis County Washington 2020 TOURISM SERVICE AGREEMENT Lodging Tax agreement: Mossyrock Area Action League—Blueberry Festival•C 09 2n: THIS AGREEMENT is made by and between Mossyrock Area Action League ("the ORGANIZATION"),and Lewis County ("the COUNTY"), a political subdivision and municipal corporation of the state of Washington. WHEREAS, Chapter 67.28 RCW authorizes legislative bodies of municipalities to impose excise taxes on the sale of or charge made for the furnishing of lodging that is subject to tax under Chapter 82.08 RCW; and WHEREAS,the Lewis County Board of County Commissioners ("the BOARD"),the legislative body of and for the COUNTY, by enacting Ordinance No. 1163A—Lodging Tax, imposed the excise taxes authorized in Chapter 67.28 RCW; and WHEREAS, tourism is defined as economic activity resulting from tourists, which may include sales of overnight lodging, meals,tours,gifts, or souvenirs; and WHEREAS, tourism promotion is defined as activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists; and WHEREAS, tourism-related facility is defined as real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities;and WHEREAS, RCW 67.28.1815 in part states that: "All revenue from taxes imposed under said Chapter shall be credited to a special fund in the treasury of the municipality imposing such tax and used solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities ...;" and WHEREAS, the COUNTY Lodging Tax revenues have been credited to the Tourism Promotion Fund (No. 1980) in the treasury of the COUNTY; and WHEREAS, the ORGANIZATION applied through the Lewis County Lodging Tax Advisory Committee ("the LTAC") for financial assistance for authorized uses from COUNTY Lodging Tax proceeds ("the Proposal"); and WHEREAS, the LTAC has facilitated these efforts by (a) developing the application forms and procedures, (b) coordinating the funding availability advertising, (c) evaluating submitted 1 application packets, (d) determining whether the proposed use is authorized, and (d) advancing the financing award recommendations to the BOARD, including the Proposal from the ORGANIZATION; and WHEREAS, the BOARD has determined that the activity herein described promotes the general welfare, health and safety of the citizens of the COUNTY, is consistent with RCW 67.28,finds that the use of the funds is for tourism, tourism promotion or a tourism-related facility, and is in the best interests of the COUNTY in regard to the promotion of tourism in Lewis County,the BOARD intends to disburse COUNTY Lodging Tax proceeds to the ORGANIZATION for the purposes stated in its Proposal and consistent with RCW 67.28, NOW, THEREFORE, in consideration of the premises and mutual benefits and covenants herein contained, it is agreed by and between the parties hereto as follows: FUNDING: Up to $ 13,000 is hereby pledged on a reimbursement basis from the COUNTY Tourism Promotion Fund No. 1980 in fiscal year 2020 solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities within Lewis County. Said amount shall constitute the maximum reimbursement the ORGANIZATION is eligible to receive from the COUNTY under this Agreement. Depending on the use of funds requested to be reimbursed and the date of use, less than the maximum amount authorized under this Agreement may actually be reimbursed. 1. USE OF FUNDS: The ORGANIZATION shall use these COUNTY funds solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities in Lewis County authorized by RCW 67.28. The specific services represented by the ORGANIZATION to be authorized by RCW 67.28 and to be provided by the ORGANIZATION to the COUNTY under this Contract are described in Attachment A: Scope of Work. 2. ACKNOWLEDGEMENT: The ORGANIZATION shall acknowledge the COUNTY as a sponsor in all publications, media materials and press releases related to the project. Lewis County will supply logos upon request. 3. PAYMENT PROVISIONS: Once this Agreement is executed,the ORGANIZATION may submit claim vouchers to the Clerk of the Lewis County Board of County Commissioners at 351 NW North Street, Chehalis, WA 98532 requesting reimbursement solely for eligible expenses and/or for eligible services as identified in Section 2 of this Agreement (Use of Funds), Attachment A: Scope of Work, and Attachment B: Purchasing and Reimbursement Guidelines, and solely up to the maximum amount specified in Section 1 (Funding). 2 Each reimbursement claim voucher shall include the following certificate of authenticity with the dated signature of an authorized representative of the ORGANIZATION: "I, the undersigned, do hereby certify under penalty of perjury that the materials have been furnished and the services rendered as described herein, and that this claim is a just, due and unpaid obligation against Lewis County Tourism Promotion Fund No. 1980." Within thirty (30) days of receiving a reimbursement claims voucher that meets the requirements of this Agreement and applicable law, the Clerk of the BOARD, on behalf of the COUNTY, shall remit to the ORGANIZATION a warrant for the approved reimbursement amount. The final claims voucher under this Agreement shall be submitted to the Clerk of the BOARD by the ORGANIZATION no later than Jan. 8, 2021. 4. EVALUATION AND MONITORING: The ORGANIZATION agrees to maintain its books and records and to employ accounting procedures, systems and practices that accurately and timely record and track the expenditures for which reimbursement is sought under this Agreement and provide for full compliance with the requirements of this Agreement. The ORGANIZATION will retain these supporting records for at least three (3) calendar years following the year in which the Agreement expires. The COUNTY and/or the State Auditor and any of their representatives shall have full,timely and complete access to all books, records and other documents and evidence of the ORGANIZATION respecting all matters related to this Agreement and the activities for which reimbursement is sought or made, and shall have the right to examine such during normal business hours as often as the COUNTY and/or the State Auditor may deem necessary. Such representatives shall be permitted to audit, examine and make excerpts of or transcripts from such records, and to audit all contracts, invoices, materials, and records of matters related to this Agreement and the activities for which reimbursement is sought or made. These access and examination rights shall continue for three (3) calendar years following the year in which the Agreement expires. The COUNTY cannot guarantee but intends for its agents to use reasonable security procedures and protections to assure that related records and documents provided by the ORGANIZATION are not erroneously disclosed to third parties. The COUNTY will, however, disclose or make this material available to those authorized in the immediately preceding paragraph or permitted under the provisions of Chapter 42.56 RCW, any other applicable public disclosure law, or order of any court or agency of competent jurisdiction, without notice to the ORGANIZATION. The ORGANIZATION agrees to submit in writing (within 60 days of Dec. 31, 2020) a final report demonstrating the effect the ORGANIZATION's activities funded by the COUNTY have had on tourism growth and such other reports or information as required by law. 3 The ORGANIZATION shall cooperate with and freely participate in any other monitoring or evaluation activities pertinent to this Agreement that the COUNTY requests. 5. RECAPTURE PROVISION: In the event the ORGANIZATION fails to expend these funds in accordance with state law and/or the provisions of this Agreement or obtains reimbursement of ineligible expenditures, the COUNTY reserves the right to recapture funds in an amount equivalent to the extent of noncompliance. Such right of recapture shall continue for a period of two (2) years following release of any report from an audit conducted by the COUNTY and/or the State Auditor's Office under the Section 4 (EVALUATION AND MONITORING) provisions or the 3-year records retention period required under Section 4 (EVALUATION AND MONITORING), whichever expires later. Repayment by the ORGANIZATION of any funds recaptured under this provision shall occur within twenty (20) days of any demand. In the event the COUNTY is required to institute legal proceedings to enforce this recapture provision, the COUNTY shall be entitled to its costs thereof, including reasonable attorney's fees. 6. NONDISCRIMINATION: The ORGANIZATION shall comply with all federal and state nondiscrimination laws,including but not limited to chapter49.60 RCW—Washington's Law Against Discrimination, and 42 U.S.C. 12101 et seq. — the Americans with Disabilities Act (ADA). In the event the ORGANIZATION fails or refuses to comply with any federal or state nondiscrimination law, this Agreement may be rescinded, canceled or terminated by the COUNTY in whole or in part, and the ORGANIZATION may be declared by the COUNTY ineligible for further Lewis County tourism promotion funds. The ORGANIZATION shall be given a reasonable period of time in which to cure any such noncompliance. 7. EMPLOYMENT RELATIONSHIPS:The ORGANIZATION, its employees,volunteers and agents are not employees of the COUNTY for any purpose,nor are they volunteers or agents of the COUNTY. No officer, employee, volunteer or agent of the ORGANIZATION will hold himself or herself as, or claim to be, an officer, employee, volunteer, representative or agent of the COUNTY. Because the ORGANIZATION, its employees, volunteers and agents are not employees of the COUNTY, the COUNTY is not responsible for the payment of any industrial insurance premiums or related claims of such persons and such persons are not entitled to benefits of any kind from the COUNTY, including but not limited to health insurance and retirement benefits. 8. HOLD HARMLESS: A. The ORGANIZATION shall hold harmless, indemnify and defend Lewis County its officers, elected officials, agents, employees, and volunteers, from and against any and all claims, suits, actions, liability, loss, expenses, damages, and judgments of any nature whatsoever, including costs and attorney's fees in defense thereof,for damage to any property or business and/or any death, injury, sickness or disability to any 4 person, including without limitation any employee of the ORGANIZATION or its subcontractors, caused by or arising out of or suffered, directly or indirectly, in connection with the performance of this Agreement or any act, error, or omission of the ORGANIZATION, ORGANIZATION's employees, agents, or subcontractors,whether by negligence or otherwise. B. The ORGANIZATION shall assume the risk, liability, and pay all damage, loss, cost, and expense of any party, including its employees, arising out of the performance of this Agreement, except that caused by the sole negligence and/or willful misconduct solely of Lewis County and/or its employees acting within the scope of their employment. C. With respect to the ORGANIZATION's obligations to hold harmless, indemnify and defend provided for herein, but only as such obligations relate to claims, actions or suits filed against the COUNTY,the ORGANIZATION further agrees to waive its immunity under the Industrial Insurance Act, Title 51 RCW,for any injury or death suffered by the ORGANIZATION's employee(s) caused by or arising out of the ORGANIZATION's acts, errors or omissions in the performance of this Agreement. This waiver is mutually negotiated by the parties. D. The ORGANIZATION's obligations hereunder shall include, but are not limited to, investigating, adjusting, and defending all claims alleging loss from action, error, omission or breach of any common law, statutory or other delegated duty by the ORGANIZATION, ORGANIZATION's employees, agents, or subcontractors. 9. ENTIRE AGREEMENT/MODIFICATIONS: This Agreement represents the entire agreement of the parties with respect to the subject matter. No other understandings, oral or otherwise,exist regarding the subject matter of this Agreement or shall be deemed to exist. The COUNTY and the ORGANIZATION may,from time to time,mutually agree to amend this Agreement; however, no such change shall be effective until memorialized in writing and signed by the authorized representatives of the COUNTY and the ORGANIZATION, respectively. 10. AGREEMENT PERIOD: The term of this Agreement shall commence on the 1st day of January 2020 and terminate on the 31st day of December 2020, both dates inclusive, unless sooner terminated as provided for herein. 11. TERMINATION OF AGREEMENT: A. If the ORGANIZATION breaches or violates any provision of this Agreement,the COUNTY may, in addition to any other rights provided by law, terminate this Agreement and 5 withhold any further reimbursement, provided the violation or breach is not corrected to the satisfaction of the COUNTY within ten (10) days of the COUNTY mailing — first class and postage prepaid — written notice to the ORGANIZATION of the breach or violation. B. In addition, either party may terminate this Agreement at any time by providing written notice of such termination and specifying the effective date thereof to the other party at least twenty (20) days prior to the effective date. C. Also, the COUNTY may unilaterally terminate all or part of this Agreement, or reduce the Scope of Work and/or Funding, without liability,for the convenience of the County, including but not limited to the unavailability of Lewis County Tourism Promotion funds. 12. SPECIAL PROVISION:The failure of the COUNTY to insist upon the strict performance of any provision of this Agreement or to exercise any right based upon breach thereof or the acceptance of any performance during such breach shall not constitute a waiver of any right under this Agreement. 13. SEVERABILITY: In the event any provision or any portion thereof contained in this Agreement is held to be unconstitutional, invalid or unenforceable, then said provision(s) or portion(s) thereof shall be deemed severed and the remainder of this Agreement shall not be affected and shall remain in full force and effect. Furthermore, if such an event occurs, the parties agree to negotiate a modification to replace the unacceptable provision(s) as soon as possible. 14. SURVIVAL OF CERTAIN PROVISIONS: Sections 4, 5, and 8 shall survive termination of this agreement. 15. GOVERNING LAW AND VENUE: This Agreement shall be construed and enforced in accordance with, and its validity and performance governed by, the laws of the state of Washington. The Superior Court of and for Lewis County, Washington shall be the venue for any suit between the parties arising out of this Agreement. 16. NOTIFICATION:Should the need arise during the term of this Agreement for either party to notify the other of a change in address or otherwise,the following contacts shall be used: For the COUNTY: Lewis County Commissioners 351 NW North St. Chehalis, WA 98532 Telephone: 360-740-1419 6 For the ORGANIZATION: Mossyrock Area Action League Mossyrock Blueberry Festival PO Box 714 Mossyrock, WA 98564 IN WITNESS WHEREOF legal representatives of both the ORGANIZATION and the COUNTY have executed this Agreement on the date(s) so noted below. The arties have caused this Agreement to be executed in duplicate originals this ._-d41-"-- day of Ce -6. , 20/9 . ORGANIZATION BOARD OF COUNTY COMMISSIONERS LEWIS COUNTY, WASHINGTON M666 ro L At-ea- Ar.)-f5Y) �`at- C (Organization name) ert C. Jackson, Chair cam ,o(d4ie ; _ (Authorized representative's signature) Gary Stamper,Vice Chair Chrt6 L, (Authorized rep.'s name, printed) Edna J. Fund, mber (Authorized representative's title) Pint L cJ e7/41 APPROVED AS TO FORM: (Organization street address) Jonathan Meyer, Prosecuting Attorney irlOtirodAil,ek agS4 (Organization city, state, zip code) B . �eputy Prosecuting Attorney ATTEST: Rieva Lester, Clerk of the Board 7 RECEIVED Board of County Commissioners Lewis County Washington Lewis County — 2020 Lodging Tax - Project Scope r 0 9 2019 — Due to a discrepancy between the original funding request and the amount to be awarded, the following project information will need to be updated as that change in funding may have affected the original Project Scope. Please do not change the format of this document and be brief in your explanations to fit the space provided. PLEASE NOTE THAT THIS DOCUMENT WILL BE TIED TO THE AGREEfviENTS AND WILL BE USED TO VERIFY PROJECT EXPENDITURES. IProject Submission Form 1. Project Name: 1 2. Date Submitted: a(LA e rr c re.C'-f- Vct,1 l 02- 1.6 l 9 3. Contact Pe on / Title: h 15 SCtss-a) /tf AA-i Theasur2x 4. Mailing Address: p.e, (hex 'T14) r 56yroe_k, WA- ag5 5. Telephone No.: 3.601) - 9 S3 - 0 5a 6. E-mail: t'Yl 4-4-L, /3lu eke 6-1-f hZt�rai 1, rnn'7 7. Sig ture of R prese tative: / 8. Project Location (city/town) b55 reek a. Name of Event or Activity: ,'3iu r ��U 9. Statement of Project Goals and Objec Ives: 3 r 1� � E � Lewis co2, �n e 1 bt 'b eery des vat El See 0 ' �- - 'u ' opp6r unt'ILleS 1 ku ou-r Q - , 10. Project Description: l&bed fsia-f 11. How does proposed project meet purposes of the Legislation? RCW 67.28.1816 To e e.-t tL (YL ids f, 12. Anticipated Project Costs: .4t7/J fig; Oa a. Total County funds awarded for 2020: $13,000 %re' Board of County Commissioners Lewis County Washington DEC 9 9 2U19 13. Project Cost Analysis Project Budget Column B Column C Column A Column D Item Use of County, Use of Other Total Available Funds Funds Project Funds Personnel (salaries & benefits) Marketing/Promotion Materials qSD,0,oi /(o, 548 7 646 Direct Sales Activities 41,060 26 000/ Minor Equipment 1} j.1 g ao Travel/Trainings (list below) 1. 2. 3. Contract Services (list below) 1. ,11+P `Gu`ylrv1Lk.`rL 1,kb6,00 ,fob6o 3-"00 " 2. 3. 4. Overhead (building rent, utilities etc.) Pork Ren-/ L I will ,,Z�0O.DO !o100-69 55-do. no i ,L Project Subtotal: /31 Ono.Od 31, 4f' 44/(48 2 RECEIVED Board of County Commissioners Lewis County Washington 14. PROJECT WORK PLAN List the tasks, cost and timeframe, DEC 2:,'2 Name individual(s), consultant(s), and organization responsible for the project. Table III Tasks Timeframe-Dates Estimated Cost Responsible Party/Name 6rc a,n i7...6 — 0 L 2 rD Appoi r2 es ey-F VCIOr6 114A1, 8Oani -rep 61-1fAkkinvii Parade- R a.e-6 BMX Duo bc,, _glow atilt -hotv f���2�75 i Y► Return completed Project Scope form to: Rieva Lester Lewis County BOCC. Rm. 210 351 NW North Street—2nd Floor Chehalis, WA 98532 Telephone: 360-740-1419 email: Rieva.Lester(c�lewiscountywa.gov 3 O 360.740.1120 Board of County Commissioners TDD 360.740.1480 Lewis County Courthouse •351 NW North Street •Chehalis,WA 98532-1900 bocc@lewiscoantywa.gov \LEWIS COUNTY/ <4 I. LEWIS COUNTY LODGING TAX APPLICATION for budget year 2020 DEADLINE IS 3 P.M.THURSDAY,OCTOBER 3,2019 Applications for Lewis County lodging tax funds(for budget year 2020) are due by 3 p.m.Thursday,October 3, 2019. Applications must be submitted via email to tourismpromotion@lewiscountywa.gov. Please include your organization's name in the subject line. Applications received after the deadline will not be considered. Please note that the applicant is responsible for confirming timely delivery. Also,please pay particular attention to the contact information you provide. If your contact information is not up to date and we cannot reach you, *oar your application will not move forward. ORGANIZATION / PROJECT INFORMATION Organization name Mossyrock Area Action League (MAAL) Project name Mossyrock Blueberry Festival Project coordinator Mossyrock Area Action League Date of project 07.31.20-08.02.20 Amount requested from Lewis County $32,740.00 Total project amount $56,375.00 Erik Martin Edna J. Fund Bobby Jackson Gary Stamper Rieva Lester County to, :v o i First District Second District Third District Clerk of the Board APPLICANT CONTACT INFORMATION Name Glenn Aldrich Street address 190 Aldrich Road City,state,zip code Mossyrock, WA 98564 Mailing address (if Mossyrock Area Action League different from street PO Box 714 address) Mossyrock, WA 98564 Current home phone 360.983.3138 Current work phone Current cell phone 360.561.6494 Current email address galdrich@tds.net Agency Tax ID Number 26 2065126 Organization Unified Business Identifier(UBI) 602805367 UBI expiration date 2020 Type of organization: 0 501(c)3 ❑ 501(c)6 ❑ Government agency Organization's mission statement or purpose (one or two sentences): Mossyrock Area Action Leagues(MAAL's)goal is to create tourist activities that bring people to enjoy the recreational activities and to create economic opportunities in Lewis County, working with neighboring communities to enhance economic growth. Year the organization was founded: 2008 Has your organization received Lewis County lodging tax funding in the past? DYes ❑No Ifyou answered 'yes,"please answer the following two questions: When did your organization receive Lewis County lodging tax funding? 2019 How much did your organization/ project receive? $ 18,800.00 PROJECT NAME: Mossyrock Blueberry Festival 2 REQUIRED INFORMATION Each applicant must attach the following to their application: Financial documents: Each applicant must attach their most current business financial statement,which must include a balance sheet,an income statement,the organization's operating budget for 2019, the organization's projected budget for 2020,and a"financial review" (details follow).All required financial information must be complete and must balance,and the financial must meet the following guidelines: Each organization that receives funding from the county's tourism fund must provide a financial review completed by an independent certified public accountant (CPA) within the past five years. County tourism tax money cannot be used to pay for financial reviews or audits. Nonprofit determination: Nonprofit organizations must submit proof from the United State Internal Revenue Service of their current tax-exempt status. Personnel list: Each applicant must submit the title and name of all employees, including contracted positions,as well as the title and name of all members of the organization's board of directors (or other governing body).The list identifying the current board of directors (or other governing body) must identify the principal officers and must include the name, phone number, mailing address and email address for each. %re PROJECT DESCRIPTION Please provide a detailed description of the proposed project/activity.Your description must include the following: 1. Describe how the project promotes tourism in all of Lewis County's unincorporated areas. The project, located in Mossyrock, Washington, serves all Lewis County and draws people from out of the area to enjoy the recreational opportunities and economic growth potential available in the surrounding areas. The Blueberry Festival (BBF) is the preliminary event of the month leading into the Logger's Jubilee. 2. Describe how the project will enhance tourism and result in "heads in beds." The BBF showcases the Mossyrock area and draws people for the festival weekend, enhancing "heads in beds" and local business activity. In addition, people attending see the extensive outdoor activities in the area. These options will be actively marketed as part of the Blueberry Festival marketing plan as well as at the festival itself. The purpose is to increase "heads in beds" during the entire year based upon then 3. List the responsible party/ parties. Mossyrock Area Action League (MAAL)and the MAAL Advisory Committee. In addition, responsible parties include the Fire Department, the Mossyrock School District, Road Rebels Car Club, the City of Mossyrock, the Morton Police Department, the Assembly of God church, and local businesses. PROJECT NAME: Mossyrock Blueberry Festival 3 1 6 4. Describe how the area the project will serve,as well as the project's expected impact. The festival brings increased activity to local businesses in and around Mossyrock. There is an increase in camping and other overnight sites during the festival. The festival also has a longer term impact, drawing people who see the area during the festival, back at other times of the year for the wide variety of excellent outdoor recreational opportunities the area provides. 5. Describe how the project will specifically promote tourism. The festival promotes tourism, drawing people from other parts of Washington as well as other states. Mossyrock is the hub of outdoor recreation activities in Lewis County.Visitors discover swimming, boating, camping,jet skiing, fishing, hiking, biking, horseback riding, and other activities in the area. The marketing plan will specifically include additional recreation activities during the festival and throughout p 6. Describe how you have collaborated with other entities throughout Lewis County to promote tourism. MAAL collaborates with local entities in planning the festival. MAAL also collaborates with the White Pass Scenic Byway, the East Lewis County Chamber of Commerce, the Roxy Theater, and Art Trails. MAAL members attend the Discover Lewis County meetings as well as agri-tourism meetings. The website posts a list of lodging and camping sites in Lewis County. One MAAL objective is to expand 7. Describe why your project should receive funding. The Blueberry Festival brings people to East Lewis County for the festival and then back for other outdoor activities throughout the year. The festival promotes East Lewis County and the Mossyrock area. It is a professional event that showcases East Lewis County. The festival has a variety of events including a run, parade, concerts, BMX track, car show and family activities that attract a wide variety of people and interest groups. USE OF HOTEL/MOTEL TAX Please indicate below the types of activities for which the lodging tax monies would be used: ❑TOURISM PROMOTION U OPERATION OF TOURISM-RELATED FACILITY ❑ MARKETING ONLY 0 FESTIVAL OR EVENT DESIGNED TO ATTRACT TOURISTS 0 DIRECTIONAL SIGNAGE 8. Describe the expected results (measurable outcomes) of your project,with the dollar amount for each outcome. The Blueberry Festival has a significant, positive impact upon the Mossyrock area. Visitors are exposed to the beautiful area and the plethora of outdoor recreational activities during the festival and return at other times of the year for those recreational activities. In addition, there is increased occupancy at campgrounds and local Bed and Breakfast establishments during the festival. The surge of visitors increases local business activity during the festival weekend. The City of Mossyrock operates the festival beer garden and the funds raised support the park fund, resulting in enhancements to the park that support the festival as well as other city and park activities throughout the year. PROJECT NAME: Mossyrock Blueberry Festival 4 9. Please provide attendance information regarding each of the following: A. Overall attendance a. Total number of attendees predicted to attend: 9,500 b. Describe how receiving lodging tax dollars would increase that number The LTAC funds will increase participation and attendance at the festival by funding an expanded and specific marketing plan, including social media. The purpose of the marketing plan is to market the festival, but also to market the outdoor recreational opportunities available during the festival and year-round. The intent of the marketing plan is also to reach a broader and larger audience of potential visitors. The LTAC funds will also support a "big name" band(s)to draw additional attendees. B. Participants traveling fifty(50)miles or more a. Projected number of attendees who will travel fifty(50) miles or more one way from their home or business to attend: 4560 b. Describe how receiving lodging tax dollars would increase that number The LTAC funds will allow MAAL to implement an intentional and expanded marketing plan intended to reach individuals in a larger and broader geographic area both in Washington State and beyond. The White Pass Scenic Byway is a major travel route from the coast of Washington over the mountains to the east. Whether people are traveling for business or pleasure,they pass through Lewis County. By promoting the festival, we are inviting people to Lewis County for an activity stop as they travel. This 'tow provides the opportunity to explore the other activities available here, which brings them back to stay overnight and enjoy the multitude of outdoor recreational activities. The heart of Lewis County is a central place to stay for business and vacationing. There are a myriad of things to do in the area, whether for a few hours or a few days. According to our surveys last year, 47% of attendees traveled more than 50 milac morn/ nvar inn mane C. Participants traveling from another state or country a. Projected number of participants who will travel from another country or state to attend: 760 b. Describe how receiving lodging tax dollars would increase that number The LTAC funds will be used to expand marketing and attract visitors not only to the festival but also the myriad of outdoor recreational opportunities in the area. In the past, the festival has brought visitors from as far away as the east coast, Europe and Australia. Our Canadian neighbors have shown a fondness for the festival and its blueberries. MAAL's goal is to draw people back to the area for outdoor recreational activities. Funding provided through the grant ensures that the festival can host events that attract visitors from other countries and states and encourages them to stay and to return to the area. PROJECT NAME: Mossyrock Blueberry Festival 5 { D. Participants staying overnight in paid accommodations 41400 a. Projected number of participants who will stay overnight in paid accommodations: 3230 b. Describe how receiving lodging tax dollars would increase that number Grant funds will promote the festival and allow us to contract higher quality entertainment that will increase attendance. Entertainment groups now inquire about playing for the festival. MAAL plans to promote and advertise the festival to larger, broader groups outside of Western Washington. The website will be updated and revitalized. Other social media will be added and used to increase awareness and attendance. Lodging tax funds will allow MAAL to provide a professional, high quality festival while maintaining the Lewis County small town charm and amenities. Adequate funding is the key to providing the type of event that will draw people to Lewis County, keep them coming back to the area for recreational activities, and potentially draw them to relocate in the area. E. Participants staying overnight in unpaid accommodations a. Projected number of participants who will stay overnight in unpaid accommodations: 3135 b. Describe how receiving lodging tax dollars would increase that number There are numerous visitors to the festival that stay with friends or family. The idea is to create an event that is so good, it will be advertised by word of mouth and local businesses, and more people will be invited to the area. If we keep increasing our numbers, those family's homes may not be able to hold everyone and someone is going to a motel, bed and breakfast, or campground. This will increase the number of people paying for accommodations also. 10. Describe how the project provides short-term or long-term economic benefit for Lewis County. The incorporated City of Mossyrock is one of the areas in the county that the Growth Management Act allows for businesses to locate here without a lot of"red tape". The Blueberry Festival brings people here that are unfamiliar with the area and may be looking for a place to start a new business, or move their business. Good jobs and less restrictions equate to more purchasing power and more access to services in Lewis County. The area has a strong water supply and sewer system, lower tax rates, and less crime. In addition, there are strong schools with facilities capable of hosting regional events as well as a strong, 11. Explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors,and other cost-recovery models. In order to become self-sustaining MAAL plans to continue ticket sales, recruitment of fee-paying vendors, and special advertising promotions. MAAL also plans to increase the emphasis on obtaining sponsorships for the festival. PROJECT NAME: Mossyrock Blueberry Festival 6 lkord SOCIAL MEDIA All social media will be reviewed. Please provide the following information: Website address www.mossyrockfestivals.org Facebook user name BlueberryFestival-MAAL Instagram To be created Twitter account name To be created Any other social media platforms your organization uses to promote tourism White Pass Scenic By Way app Discover Lewis County East Lewis County Chamber of Commerce BUDGET INCOME If you are anticipating receiving partial funding for this activity from another source,please �•� list the source,the approximate amount,and the status of funding. Amount Source Confirmed Date available (YES/NO) $ 3,500.00 Vendor Site Fees ❑Yes ®No 07.31.2020 $ 9,720.00 Event Booklet Ads UYes No 05.01.2020 $ 1,500.00 Sponsors CI Yes ®No 05.01.2020 $ 10,270.00 Gate Fees CI Yes No 08.02.2020 $ 1,255.00 MAAL Booth Sales, Trailer Ad Sal( ❑Yes UNo 08.02.2020 $ 32,740.00 LTAC ❑Yes 0 No 01.2020 Total income: $ 58,985 What percentage of your project does your request for Tourism Promotion Dollars represent? 56 % 0110 PROJECT NAME: Mossyrock Blueberry Festival 7 EXPENSE Activity County Other funds Total Personnel S 2,500.00 $ 2,500.00 Administration $4,950.00 $4,950.00 Marketing/promotion $ 19,548.00 $ 19,548.00 Direct sales activities $4,000.00 $4,000.00 Minor equipment $4,660.00 $ 4,660.00 Travel $ 0.00 Contract services $ 10,692.00 $ 10,025.00 $ 20,717.00 Other activities $ 0.00 Total Cost $ 32,740.00 $ 23,635.00 $ 56,375.00 The Lodging Tax Advisory Committee (LTAC) may recommend awarding partial funding. Please indicate your priorities below: Priority 1 Full Funding Request $32,740.00 Priority 2 Minimum Funding Request $32,740.00 *IS Applicant will / can accept no less than this amount $20,740.00 If partial funding is received,how will that affect the project/activity? Please describe: Partial funding will result in less promotion and marketing, higher fees, fewer amenities, and less activities during the festival. Partial funding will impact attendance and local businesses. The LTAC request this year is a smaller percentage of the total festival budget than in the past and the percentage has been decreasing across time. PROJECT TIMELINE/TOURISM SEASON What is your anticipated timeline for accomplishing this activity? The festival is a major activity and requires year-long planning and preparation. MAAL supports smaller events such as the Veteran's Dinner, Park Concerts, and a Community Halloween party that occur throughout the off-season and shoulder seasons. 44104 PROJECT NAME: Mossyrock Blueberry Festival 8 • From the list below, please indicate the season for which your project will enhance tourism (and explain how it will do so). SEASON EXPLANATION Hunting, kayaking, hiking, fishing, camping Year-round ■0 Hunting, kayaking, hiking, fishing, camping Off-season ■0 Concerts in the Park, community Veteran's Shoulder season ■0 dinner, Haloween Party Blueberry Festival, hiking, fishing, camping, High season 0 boating Is it a seasonal activity appropriate to its location?Explain. Yes. The festival is the first weekend in August. Mid-summer, the last weekend in July and first weekend in August, are statistically the nicest outdoor weather periods and ideal for the festival. The festival is a prelude to the Morton Jubilee and Southwest Washington Fair. It is an introduction to the area for outdoor recreational activities year-round. ACKNOWLEGDGEMENT Itise The applicant hereby certifies and affirms that it does not now, nor will it during the performance of any contract arising from this application,unlawfully discriminate against any employee,applicant for employment, client,customer, or other person who might benefit from said contract, by reason of race, ethnicity, color, religion, age, gender, national origin, or disability; and further certifies and affirms that it will abide by all relevant local, state and federal laws and regulations; That it has read and understands the information contained in this application for funding and is in compliance with the provisions thereof and; That the individual signing below has the authority to certify to these provisions for the applicant organization, and declares that he/she is an authorized official of the applicant organization, is authorized to make this application, is authorized to commit the organization in financial matters, and will assure that any funds received as a result of this application are used for the purposes set forth herein. Certified by: Date: (Applicant signature) Glenn Aldrich (Print or type applicant's name) PROJECT NAME: Mossyrock Blueberry Festival 9 From the list below,please indicate the season for which your project will enhance tourism (and explain how it will do so). SEASON EXPLANATION Hunting, kayaking, hiking,fishing, camping Year-round 0 Hunting, kayaking, hiking, fishing, camping Off-season Concerts in the park, community Veteran's dinner, Halloween party Shoulder season 0 Blueberry Festival, hiking,fishing, camping High season Is it a seasonal activity appropriate to its location?Explain. Yes. The festival is the first weekend in August. Mid-summer, the last weekend in July and first weekend in August, are statistically the nicest outdoor weather periods and ideal for the festival. The festival is a prelude to the Morton Jubilee and Southwest Washington Fair. It is an introduction to the area for outdoor recreational activities year-round. ACKNOWLEGDGEMENT The applicant hereby certifies and affirms that it does not now, nor will it during the performance of any contract arising from this application,unlawfully discriminate against any employee,applicant for employment,client,customer,or other person who might benefit from said contract,by reason of race, ethnicity, color, religion, age,gender, national origin, or disability; and further certifies and affirms that it will abide by all relevant local, state and federal laws and regulations; That it has read and understands the information contained in this application for funding and is in compliance with the provisions thereof and;;That the individual signing below has the authority to certify to these provisions for the applicant organization, and declares that he/she is an authorized official of the applicant organization, is authorized to make this application, is authorized to commit the organization in financial matters, and will assure that any funds received as a result of this application are used for the purposes set forth herein. Certified by: Li�'�+ Date: 09.30.19 (Applicant signature) Glenn Aldrich (Print or type applicant's name) PROJECT NAME: Mossyrock Blueberry Festival 9