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Onalaska Alliance - Apple Harvest Festival 2020 TOURISM SERVICE AGREEMENT Lodging Tax agreement: Onalaska Alliance—Apple Harvest Festival THIS AGREEMENT is made by and between Onalaska Alliance ("the ORGANIZATION"), and Lewis County ("the COUNTY"), a political subdivision and municipal corporation of the state of Washington. WHEREAS, Chapter 67.28 RCW authorizes legislative bodies of municipalities to impose excise taxes on the sale of or charge made for the furnishing of lodging that is subject to tax under Chapter 82.08 RCW; and WHEREAS,the Lewis County Board of County Commissioners("the BOARD"),the legislative body of and for the COUNTY, by enacting Ordinance No. 1163A—Lodging Tax, imposed the excise taxes authorized in Chapter 67.28 RCW; and WHEREAS, tourism is defined as economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs; and WHEREAS, tourism promotion is defined as activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists; and WHEREAS, tourism-related facility is defined as real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor, and used to support tourism, performing arts, or to accommodate tourist activities; and WHEREAS, RCW 67.28.1815 in part states that: "All revenue from taxes imposed under said Chapter shall be credited to a special fund in the treasury of the municipality imposing such tax and used solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities ...;" and WHEREAS, the COUNTY Lodging Tax revenues have been credited to the Tourism Promotion Fund (No. 1980) in the treasury of the COUNTY; and WHEREAS, the ORGANIZATION applied through the Lewis County Lodging Tax Advisory Committee ("the LTAC") for financial assistance for authorized uses from COUNTY Lodging Tax proceeds ("the Proposal"); and WHEREAS, the LTAC has facilitated these efforts by (a) developing the application forms and procedures, (b) coordinating the funding availability advertising, (c) evaluating submitted application packets, (d) determining whether the proposed use is authorized, and (d) advancing 1 the financing award recommendations to the BOARD, including the Proposal from the ORGANIZATION; and WHEREAS, the BOARD has determined that the activity herein described promotes the general welfare, health and safety of the citizens of the COUNTY, is consistent with RCW 67.28, finds that the use of the funds is for tourism, tourism promotion or a tourism-related facility, and is in the best interests of the COUNTY in regard to the promotion of tourism in Lewis County, the BOARD intends to disburse COUNTY Lodging Tax proceeds to the ORGANIZATION for the purposes stated in its Proposal and consistent with RCW 67.28, NOW, THEREFORE, in consideration of the premises and mutual benefits and covenants herein contained, it is agreed by and between the parties hereto as follows: FUNDING: Up to $ 13,650 is hereby pledged on a reimbursement basis from the COUNTY Tourism Promotion Fund No. 1980 in fiscal year 2020 solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities within Lewis County. Said amount shall constitute the maximum reimbursement the ORGANIZATION is eligible to receive from the COUNTY under this Agreement. Depending on the use of funds requested to be reimbursed and the date of use, less than the maximum amount authorized under this Agreement may actually be reimbursed. 1. USE OF FUNDS: The ORGANIZATION shall use these COUNTY funds solely for the purpose of paying all or any part of the cost of tourism promotion, acquisition of tourism-related facilities, or operation of tourism-related facilities in Lewis County authorized by RCW 67.28. The specific services represented by the ORGANIZATION to be authorized by RCW 67.28 and to be provided by the ORGANIZATION to the COUNTY under this Contract are described in Attachment A: Scope of Work. 2. ACKNOWLEDGEMENT: The ORGANIZATION shall acknowledge the COUNTY as a sponsor in all publications, media materials and press releases related to the project. Lewis County will supply logos upon request. 3. PAYMENT PROVISIONS: Once this Agreement is executed, the ORGANIZATION may submit claim vouchers to the Clerk of the Lewis County Board of County Commissioners at 351 NW North Street, Chehalis, WA 98532 requesting reimbursement solely for eligible expenses and/or for eligible services as identified in Section 2 of this Agreement (Use of Funds), Attachment A: Scope of Work, and Attachment B: Purchasing and Reimbursement Guidelines, and solely up to the maximum amount specified in Section 1 (Funding). Each reimbursement claim voucher shall include the following certificate of authenticity with the dated signature of an authorized representative of the ORGANIZATION: "I, the 2 undersigned, do hereby certify under penalty of perjury that the materials have been furnished and the services rendered as described herein, and that this claim is a just, due and unpaid obligation against Lewis County Tourism Promotion Fund No. 1980." Within thirty (30) days of receiving a reimbursement claims voucher that meets the requirements of this Agreement and applicable law, the Clerk of the BOARD, on behalf of the COUNTY, shall remit to the ORGANIZATION a warrant for the approved reimbursement amount. The final claims voucher under this Agreement shall be submitted to the Clerk of the BOARD by the ORGANIZATION no later than Jan. 8, 2021. 4. EVALUATION AND MONITORING: The ORGANIZATION agrees to maintain its books and records and to employ accounting procedures, systems and practices that accurately and timely record and track the expenditures for which reimbursement is sought under this Agreement and provide for full compliance with the requirements of this Agreement. The ORGANIZATION will retain these supporting records for at least three (3) calendar years following the year in which the Agreement expires. The COUNTY and/or the State Auditor and any of their representatives shall have full,timely and complete access to all books, records and other documents and evidence of the ORGANIZATION respecting all matters related to this Agreement and the activities for which reimbursement is sought or made, and shall have the right to examine such during normal business hours as often as the COUNTY and/or the State Auditor may deem necessary. Such representatives shall be permitted to audit, examine and make excerpts of or transcripts from such records, and to audit all contracts, invoices, materials, and records of matters related to this Agreement and the activities for which reimbursement is sought or made. These access and examination rights shall continue for three (3) calendar years following the year in which the Agreement expires. The COUNTY cannot guarantee but intends for its agents to use reasonable security procedures and protections to assure that related records and documents provided by the ORGANIZATION are not erroneously disclosed to third parties. The COUNTY will, however, disclose or make this material available to those authorized in the immediately preceding paragraph or permitted under the provisions of Chapter 42.56 RCW, any other applicable public disclosure law, or order of any court or agency of competent jurisdiction, without notice to the ORGANIZATION. The ORGANIZATION agrees to submit in writing (within 60 days of Dec. 31, 2020) a final report demonstrating the effect the ORGANIZATION's activities funded by the COUNTY have had on tourism growth and such other reports or information as required by law. The ORGANIZATION shall cooperate with and freely participate in any other monitoring or evaluation activities pertinent to this Agreement that the COUNTY requests. 3 5. RECAPTURE PROVISION: In the event the ORGANIZATION fails to expend these funds in accordance with state law and/or the provisions of this Agreement or obtains reimbursement of ineligible expenditures, the COUNTY reserves the right to recapture funds in an amount equivalent to the extent of noncompliance. Such right of recapture shall continue for a period of two (2) years following release of any report from an audit conducted by the COUNTY and/or the State Auditor's Office under the Section 4 (EVALUATION AND MONITORING) provisions or the 3-year records retention period required under Section 4 (EVALUATION AND MONITORING), whichever expires later. Repayment by the ORGANIZATION of any funds recaptured under this provision shall occur within twenty (20) days of any demand. In the event the COUNTY is required to institute legal proceedings to enforce this recapture provision, the COUNTY shall be entitled to its costs thereof, including reasonable attorney's fees. 6. NONDISCRIMINATION: The ORGANIZATION shall comply with all federal and state nondiscrimination laws, including but not limited to chapter 49.60 RCW—Washington's Law Against Discrimination, and 42 U.S.C. 12101 et seq. — the Americans with Disabilities Act (ADA). In the event the ORGANIZATION fails or refuses to comply with any federal or state nondiscrimination law, this Agreement may be rescinded, canceled or terminated by the COUNTY in whole or in part, and the ORGANIZATION may be declared by the COUNTY ineligible for further Lewis County tourism promotion funds. The ORGANIZATION shall be given a reasonable period of time in which to cure any such noncompliance. 7. EMPLOYMENT RELATIONSHIPS: The ORGANIZATION, its employees,volunteers and agents are not employees of the COUNTY for any purpose, nor are they volunteers or agents of the COUNTY. No officer, employee, volunteer or agent of the ORGANIZATION will hold himself or herself as, or claim to be, an officer, employee,volunteer, representative or agent of the COUNTY. Because the ORGANIZATION, its employees, volunteers and agents are not employees of the COUNTY, the COUNTY is not responsible for the payment of any industrial insurance premiums or related claims of such persons and such persons are not entitled to benefits of any kind from the COUNTY, including but not limited to health insurance and retirement benefits. 8. HOLD HARMLESS: A. The ORGANIZATION shall hold harmless, indemnify and defend Lewis County its officers, elected officials, agents, employees, and volunteers, from and against any and all claims, suits, actions, liability, loss, expenses, damages, and judgments of any nature whatsoever, including costs and attorney's fees in defense thereof, for damage to any property or business and/or any death, injury, sickness or disability to any person, including without limitation any employee of the ORGANIZATION or its subcontractors, caused by or arising out of or suffered, directly or indirectly, in 4 connection with the performance of this Agreement or any act, error, or omission of the ORGANIZATION, ORGANIZATION's employees, agents, or subcontractors, whether by negligence or otherwise. B. The ORGANIZATION shall assume the risk, liability, and pay all damage, loss, cost, and expense of any party, including its employees, arising out of the performance of this Agreement, except that caused by the sole negligence and/or willful misconduct solely of Lewis County and/or its employees acting within the scope of their employment. C. With respect to the ORGANIZATION's obligations to hold harmless, indemnify and defend provided for herein, but only as such obligations relate to claims, actions or suits filed against the COUNTY, the ORGANIZATION further agrees to waive its immunity under the Industrial Insurance Act, Title 51 RCW, for any injury or death suffered by the ORGANIZATION's employee(s) caused by or arising out of the ORGANIZATION's acts, errors or omissions in the performance of this Agreement. This waiver is mutually negotiated by the parties. D. The ORGANIZATION's obligations hereunder shall include, but are not limited to, investigating, adjusting, and defending all claims alleging loss from action, error, omission or breach of any common law, statutory or other delegated duty by the ORGANIZATION, ORGANIZATION's employees, agents, or subcontractors. 9. ENTIRE AGREEMENT/MODIFICATIONS: This Agreement represents the entire agreement of the parties with respect to the subject matter. No other understandings, oral or otherwise, exist regarding the subject matter of this Agreement or shall be deemed to exist. The COUNTY and the ORGANIZATION may, from time to time, mutually agree to amend this Agreement; however, no such change shall be effective until memorialized in writing and signed by the authorized representatives of the COUNTY and the ORGANIZATION, respectively. 10. AGREEMENT PERIOD: The term of this Agreement shall commence on the 1st day of January 2020 and terminate on the 31st day of December 2020, both dates inclusive, unless sooner terminated as provided for herein. 11. TERMINATION OF AGREEMENT: A. If the ORGANIZATION breaches or violates any provision of this Agreement,the COUNTY may, in addition to any other rights provided by law, terminate this Agreement and withhold any further reimbursement, provided the violation or breach is not corrected to the satisfaction of the COUNTY within ten (10) days of the COUNTY mailing — first 5 t class and postage prepaid — written notice to the ORGANIZATION of the breach or violation. B. In addition, either party may terminate this Agreement at any time by providing written notice of such termination and specifying the effective date thereof to the other party at least twenty (20) days prior to the effective date. C. Also, the COUNTY may unilaterally terminate all or part of this Agreement, or reduce the Scope of Work and/or Funding, without liability, for the convenience of the County, including but not limited to the unavailability of Lewis County Tourism Promotion funds. 12. SPECIAL PROVISION:The failure of the COUNTY to insist upon the strict performance of any provision of this Agreement or to exercise any right based upon breach thereof or the acceptance of any performance during such breach shall not constitute a waiver of any right under this Agreement. 13. SEVERABILITY: In the event any provision or any portion thereof contained in this Agreement is held to be unconstitutional, invalid or unenforceable, then said provision(s) or portion(s) thereof shall be deemed severed and the remainder of this Agreement shall not be affected and shall remain in full force and effect. Furthermore, if such an event occurs, the parties agree to negotiate a modification to replace the unacceptable provision(s) as soon as possible. 14. SURVIVAL OF CERTAIN PROVISIONS: Sections 4, 5, and 8 shall survive termination of this agreement. 15. GOVERNING LAW AND VENUE: This Agreement shall be construed and enforced in accordance with, and its validity and performance governed by, the laws of the state of Washington. The Superior Court of and for Lewis County, Washington shall be the venue for any suit between the parties arising out of this Agreement. 16. NOTIFICATION: Should the need arise during the term of this Agreement for either party to notify the other of a change in address or otherwise, the following contacts shall be used: For the COUNTY: Lewis County Commissioners 351 NW North St. Chehalis, WA 98532 Telephone: 360-740-1419 6 For the ORGANIZATION: `.. Onalaska Alliance Apple Harvest Festival 205 Burchett Rd. Onalaska, WA 98570 IN WITNESS WHEREOF legal representatives of both the ORGANIZATION and the COUNTY have executed this Agreement on the date(s) so noted below. The parti s ve caused this Agreement to be executed in duplicate originals this day of /i,C1.44 P-‘ , 20 j2.)/ ORGANIZATION BOARD OF COUNTY COMMISSIONERS LEWIS COUNTY,WASHINGTON (Organization name) Robert C. Jackson, Chair Nor' (Authorize epresentative's signature) Gary Stamper,Vice Chair (Authorize ep.'s name, prin ed) Edna J. Fund, mber and./ / eKSr "l (Authorized representative's title) / f I L-/ . APPROVED AS TO FORM: (Organization street address) Jonat n Meyer, Prosecuting Attorney CA Id 6AG j i l g57O4 - (Organization city, state, zip code) By: Deputy'Prosecuting Attorney ATTEST: ''"'' Rieva Lester, Clerk of the Board 7 i .. 0 0 • Lewis County — 2020 Lodging Tax - Project Scope Due to a discrepancy between the original funding request and the amount to be awarded, the following project information will need to be updated as that change in funding may have affected the original Project Scope. Please do not change the format of this document and be brief in your explanations to fit the space provided. PLEASE NOTE THAT THIS DOCUMENT WILL BE TIED TO THE AGREEMENTS AND WILL BE USED TO VERIFY PROJECT EXPENDITURES. Project Submission Form 1. Project Name: 2. Date Submitted: OflA1a 5k4 maple Akt1'Vi'st P, `1? 4 1 / 3. Contact Person 1 Title: Ma Y,�I�i ) '-,q ii'/9—a// 4. Mailing Address: 9_1)r y VYin e " p IAA 14 5LeL7 g-57D 5. Telephone No.: 3 jp b- 973-4-114 g h 3/D-5.94-3e51 eat 6. E-mail: /Vi u r 5. ne 7. Signature of Representative: 8. Project Location (city/town) / fj�/ f/j/`A a. Name of Event or Activity: '` le fiffi r YeS1- 1=P 5h(la-9. Statement of Project Goals and Objectives: p)-o rvi o to 40 u uit Lev)/3 Co an yn e t-e e d / ?.yt f /d e.tty bushiesse$ Le d5 Co p U�d or or n/ 9s e- r��r�r C e ru�-� / 14-e5 j yn 6�-e ' P.V e'vl a 1 ® Drlu! i.h eS 10. Project Description: p A-00),e. atcvJeSt reshVa , s a- 3 -a meat r D mo-r 4 �G► ru iris- f, e 5 1e, a ilk 4. Y1 Gu l�L(ae- D- 6 it et t lt'�k a. a A 1 ,5 C�'GC G vi 0ne4.S our/L _ vtto a, re- p1a Vi4 1-9 d rs 11. How does proposed project meet purposes of the Legislation? { RCW 67.28.1816 A-p l °e 14tirve5t FFP61 x-/ gyp: D tP 5 ye a /'1 1 t1 S ,� rD �!4� / �U 1P5E "AP ev1rnaY u e-ul , 4-r-.cJ✓e 5t /A-• /o 010 /Pigrn * prfi eJ pi e 12. Anticipated Project Costs: 0 ft q 5 , D� a. Total County funds awarded for 2020: .p / io 6-p. c 0 ti011.0 iy W I 13. Project Cost Analysis Project Budget Column A Column B Column C Column D Use of County Use of Other Item Funds Funds Total Available Project Funds Personnel (salaries & benefits) Marketing/Promotion Materials '1) 30h,D 0 Direct Sales Activities 300 Minor Equipment -300, 0� Travel/Trainings (list below) 1. 2. 3. Contract Services (list below) ►) DO L: 1. Fl Augers 2. 3. 4. utilities w gip) i.r cat i S-IY-rt 0;11 1 5b ,dO 4 r' pu.rcl/t4Lse arf Ia.rge 3C,vceri mnni fir5 ►' Project Subtotal: deli y1'1 LAIC 4 i 3 5p n& 2 14. PROJECT WORK PLAN List the tasks, cost and timeframe, Name individual(s), consultant(s), and organization responsible for the project. Table III Tasks Timeframe-Dates Estimated Cost Responsible Party/Name �25 i�G h Y>2 U O n 01� E e,tat &frt Nord L, T h(lvl p 0 eAtv Lev 1, Ge0 , as v Farm `770 r Cu 1 6//DDD, 60 4 stems, le4. clot-5 Print:14 �''t5u5t d s o-a� j eAcii51\efor mho' i svtirt3, hi/Litz/Ks ,ec1t )h1 e p U ha5 e, �;. � 30�-�(� ***IV richly 51,1 4-u,1 U 5 t 3rb, o r� a�mP r v t �be S4D,(�� 5�rd-tt'ZO V v3l f r. 1 4' 7 5D, t C v 2 arye mohit Return completed Project Scope form to: Rieva Lester Lewis County BOCC. Rm. 210 351 NW North Street — 2nd Floor Chehalis, WA 98532 Telephone: 360-740-1419 low— email: Rieva.Lester©lewiscountywa.gov 3 • 0 O 360.740.1120 Board of County Commissioners TDD 360.740.1480 \LEWIS COUNTY) Lewis County Courthouse •351 NN North Street •Chehalis, WA 98532.1900 bocc@lewiscountywa.gov LEWIS COUNTY LODGING TAX APPLICATION for budget year 2020 DEADLINE IS 3 P.M.THURSDAY, OCTOBER 3, 2019 Applications for Lewis County lodging tax funds(for budget year 2020) are due by 3 p.m. Thursday, October 3, 2019. Applications must be submitted via email to tourismpromotion@lewiscountywa.gov. Please include your organization's name in the subject line. Applications received after the deadline will not be considered. Please note that the applicant is responsible for confirming timely delivery. Also,please pay particular attention to the contact information you provide. If your contact information is not up to date and we cannot reach you, your application will not move forward. ORGANIZATION / PROJECT INFORMATION Organization name Onalaska Alliance Project name Onalaska Apple Harvest Festival Project coordinator Cathy Murphy Date of project October 1-4, 2020 Amount requested from Lewis County $ 13,650.00 Total project amount $19,950.00 • 160 Erik Martin Edna J. Fund Bobby Jackson Gary Stamper Rieva Lester County Manager First District Second District Third District Clerk of the Board APPLICANT CONTACT INFORMATION Name Cathy Murphy, Chairperson Onalaska Alliance Board of Directors Street address 205 Burchett Road City,state,zip code Onalaska, WA 98570 Mailing address (if different from street address) Current home phone (360) 978-4018 Current work phone (360) 978-4115 ext 140 Current cell phone '(360) 520-3659 Current email address murphytf@tds.net Agency Tax ID Number EIN 26-4577681 Organization Unified Business Identifier(UBI) 602 905 877 UBI expiration date Active Type of organization: 0 501(c)3 ❑ 501(c)6 ❑ Government agency Organization's mission statement or purpose (one or two sentences): *1400 To develop sustainable economic opportunities to reduce poverty, develop natural resources, promote community celebrations and bring together diverse groups of people. Year the organization was founded: 2009 Has your organization received Lewis County lodging tax funding in the past? DYes ❑No lfyou answered"yes,"please answer the following two questions: When did your organization receive Lewis County lodging tax funding? 2018 How much did your organization/ project receive? $ 7,900.00 PROJECT NAME: Onalaska Apple Harvest Festival 2 fire REQUIRED INFORMATION Each applicant must attach the following to their application: Financial documents: Each applicant must attach their most current business financial statement,which must include a balance sheet,an income statement, the organization's operating budget for 2019,the organization's projected budget for 2020, and a "financial review" (details follow).All required financial information must be complete and must balance,and the financial must meet the following guidelines: Each organization that receives funding from the county's tourism fund must provide a financial review completed by an independent certified public accountant(CPA) within the past five years. County tourism tax money cannot be used to pay for financial reviews or audits. Nonprofit determination: Nonprofit organizations must submit proof from the United State Internal Revenue Service of their current tax-exempt status. Personnel list: Each applicant must submit the title and name of all employees,including contracted positions,as well as the title and name of all members of the organization's board of directors (or other governing body). The list identifying the current board of directors (or other governing body) must identify the principal officers and must include the name,phone number,mailing address and email address for each. 4ariiw PROJECT DESCRIPTION Please provide a detailed description of the proposed project/activity.Your description must include the following: 1. Describe how the project promotes tourism in all of Lewis County's unincorporated areas. The four day Onalaska Apple Harvest Festival ("Apple Harvest Festival"), including the popular Farm Tour, serves all of Lewis County, Southwest Washington and the Onalaska area by attracting visitors interested in a rural, agricultural themed festival and the opportunity to experience an authentic small-town farming community. Now in its 11th year, the Apple Harvest Festival and its related activitiet 2. Describe how the project will enhance tourism and result in "heads in beds." The Apple Harvest Festival includes full days of activities on both Saturday and Sunday, encouraging visitors to stay in the area and putting in "heads in beds"for our local area lodging. Local businesses such as the Mason Jar, are also using the popularity of the Apple Harvest Festival to launch their own business and tourism activities during the festival. The festival exposes visitors to the outdoor and p 3. List the responsible party/ parties. The Onalaska Alliance, a 501c3 nonprofit, is the managing organization responsible for Onalaska Apple Harvest Festival and Farm Tour.The structure of the Apple Harvest Festival consists of chairpersons and committees for each activity and event throughout the festival. Committee chairs answer to the board of the Onalaska Alliance for all decisions. vr.. PROJECT NAME: Onalaska Apple Harvest Festival 3 • 4. Describe how the area the project will serve,as well as the project's expected impact. The Onalaska Apple Harvest Festival was created to showcase the many talents and skills of our local farming and agriculture-based community including many local and Lewis County artisans, craftsman, farmers, and loggers. The many partnerships that Onalaska Alliance has with the community provide a foundation for sponsoring the festival. These organizations and businesses sponsor many events and 5. Describe how the project will specifically promote tourism. Apple Harvest Festival marketing is specifically designed to encourage visitors from Portland to Seattle and beyond to visit and stay in the Lewis County area. To promote tourism in the area we plan to sponsor Facebook ads targeting those interested in farming and agriculture, and to make a video showcasing the Farm Tour. Along with the Apple Harvest video, these can be used in publications and 6. Describe how you have collaborated with other entities throughout Lewis County to promote tourism. Administrators of the Onalaska Alliance website and Facebook pages are always eager and willing to share and promote tourism activities throughout Lewis County. We use social media to regularly post Lewis County activities and events of interest to travelers and residents, highlighting the many benefits of living in our beautiful scenic area. We believe this is the best way to support Lewis County tourism 7. Describe why your project should receive funding. The Apple Harvest Festival has proven success in promoting tourism throughout Western Washington. Funding for the festival will be used for marketing to ensure the festival theme and message is spread to attract visitors. Funding also ensures quality materials, including our Event Guide, posters, rack cards, video production and paid advertising. The Apple Harvest Festival efficiently and effectively uses lodging tax funds to bring significant tourist dollars and lodging stays to the area. USE OF HOTEL/MOTEL TAX Please indicate below the types of activities for which the lodging tax monies would be used: O TOURISM PROMOTION U OPERATION OF TOURISM-RELATED FACILITY ❑ MARKETING ONLY Q FESTIVAL OR EVENT DESIGNED TO ATTRACT TOURISTS U DIRECTIONAL SIGNAGE 8. Describe the expected results (measurable outcomes) of your project,with the dollar amount for each outcome. Outcomes for Apple Harvest Festival include: Promotion of tourism in Onalaska and Lewis County through increased festival attendance, increased exposure to Lewis County and Onalaska area visitor opportunities, increased awareness of agritourism and farm opportunities in Lewis County and Onalaska area. The Apple Harvest Festival results in economic benefits to Lewis County and Onalaska businesses through tourist dollars, increased stays in hotels, motels, RV Parks, Bed & Breakfasts, campgrounds, Airbnbs and other area lodging options. Marketing Budget: $3500 Event Guide printing, $1000 Facebook ads, $2500 video production, $1000 print advertising (Event Guide, posters, Rack Cards, signage), $1500 Facebook marketing services. iTnrnn PROJECT NAME: Onalaska Apple Harvest Festival 9. Please provide attendance information regarding each of the following: A. Overall attendance a. Total number of attendees predicted to attend: 5,000 b. Describe how receiving lodging tax dollars would increase that number Lodging tax dollars increase the overall attendance of the Apple Harvest Festival by providing the Onalaska Alliance with the means to reach a vast audience by marketing the festival through targeted Facebook ads, the festival Event Guide, printed materials and targeted print ads. Without lodging tax funds, the marketing budget for the festival would be greatly reduced resulting in far fewer visitors to the event and the Lewis County area. B. Participants traveling fifty(50)miles or more a. Projected number of attendees who will travel fifty(50)miles or more one way from their home or business to attend: 700 b. Describe how receiving lodging tax dollars would increase that number Lodging tax funds will be used to create a tourism video to showcase the Farm Tour and the experience of touring a working farm. Targeted audiences include the greater Portland and Seattle/Tacoma area. Agricultural themed experiences are very popular for families and attract large numbers of visitors to the Lewis County area. The Sunday Farm Tour, combined with the full day of activities on Saturday, create a very marketable experience for those living in urban areas. `r..►. C. Participants traveling from another state or country a. Projected number of participants who will travel from another country or state to attend: 300 b. Describe how receiving lodging tax dollars would increase that number The Apple Harvest Festival uses surveys and "where are you from" maps to identify where visitors have traveled from, including Lewis County, Washington state, the US and the world. This sampling of visitors attending the festival has consistently shown that the Apple Harvest Festival attracts a significant number of visitors from out of state and even from other countries. Lodging tax funds will be used to attract and encourage travelers to visit Lewis County,to see the many recreational opportunities here, and to include our festival in their travel plans. PROJECT NAME: Onalaska Apple Harvest Festival D. Participants staying overnight in paid accommodations a. Projected number of participants who will stay overnight in paid accommodations: 200 b. Describe how receiving lodging tax dollars would increase that number The Apple Harvest Festival provides two days of quality activities to encourage tourists to spend the night in paid lodging while attending the festival. Data obtained from surveys and sign in sheets at festival events show a significant number of visitors stay in paid overnight lodging while visiting the festival. Lodging options include hotels, campgrounds, motels, local Airbnbs and Bed and Breakfasts. Our marketing materials are given to all local lodging facilities to ensure that visitors to our area are aware of the festival opportunities. We are committed to providing a quality experience that encourages visitors to return to our area and learn more about all that Lewis County has to offer. E. Participants staying overnight in unpaid accommodations a. Projected number of participants who will stay overnight in unpaid accommodations: 400 b. Describe how receiving lodging tax dollars would increase that number The Apple Harvest Festival attracts a variety of visitors including family and friends of residents who live in Lewis County. The fun and family-oriented activities of the Apple Harvest Festival expose visitors to the many activities and experiences Lewis County has to offer and encourages them to return for other recreation and/or tourist activities and stay in local paid lodging. By promoting the Apple Harvest Festival, lodging tax dollars increase the likelihood of visitors returning to spend their tourism dollars in Lewis County. , 10. Describe how the project provides short-term or long-term economic benefit for Lewis County. Apple Harvest Festival brings tourism dollars into Lewis County through paid overnight stays in local lodging, restaurant visits and spending at local businesses. The festival also provides visitors an opportunity to see areas of interest while they are here; encouraging them to return and spend their tourism dollars in our area again. 11. Explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales,event sponsors,and other cost-recovery models. The Onalaska Alliance manages and provides significant funds for the Apple Harvest Festival along with hundreds of volunteer hours spent planning, organizing and putting on the festival. Many local businesses help promote and contribute financially through sponsorship and paid advertising in the Event Guide. Entry fees, vendor fees, ticket sales, fundraising and the sale of merchandise contribute to the profitable event. Members of the Onalaska Alliance board oversee all financial and budget decisions. Apple Harvest Festival has been fiscally responsible and profitable every year. .4601 PROJECT NAME: Onalaska Apple Harvest Festival 6 %✓ SOCIAL MEDIA All social media will be reviewed. Please provide the following information: Website address www.OnalaskaAlliance.org Facebook user name Onalaska Alliance Instagram not at this time Twitter account name not at this time Any other social media platforms your organization uses to promote tourism Onalaska Apple Harvest Facebook page Apple Fun Run/Walk Facebook page Discover Lewis County BUDGET INCOME If you are anticipating receiving partial funding for this activity from another source,please '\r list the source,the approximate amount, and the status of funding. Amount Source Confirmed Date available (YES/NO) $ 6,300.00 Onalaska Alliance QYes No 1/1/2020 mYes No ❑Yes No ❑Yes No ❑Yes ❑No ❑Yes ❑No Total income: S6,300 What percentage of your project does your request for Tourism Promotion Dollars represent? 60 % 060 PROJECT NAME: Onalaska Apple Harvest Festival EXPENSE Activity County Other funds Total Personnel $ 0.00 $ 0.00 Administration S 750.00 $ 750.00 Marketing/promotion $ 11,300.00 $ 11,300.00 Direct sales activities $ 300.00 $ 300.00 Minor equipment $300.00 $ 300.00 Travel $0.00 $ 0.00 Contract services $ 1,000.00 S 1,000.00 Other activities S 0.00 $ 0.00 Total Cost $ 13,650.00 $ 0.00 $ 13,650.00 The Lodging Tax Advisory Committee (LTAC) may recommend awarding partial funding. Please indicate your priorities below: Priority 1 Full Funding Request $13,650.00 Priority 2 Minimum Funding Request $11,300.00 18/ Applicant will/ can accept no less than this amount $9,000.00 If partial funding is received,how will that affect the project/activity? Please describe: If partial funding is received, our priority for marketing would be the Apple Harvest Event Guide and our other printed materials. Onalaska Alliance is committed to quality print media that reflects the values of our community. We have produced this every year and our community counts on this quality commitment. If more funds are available after print media, our second priority would be a video production of the Farm Tour. This would allow us to use it along with the Apple Harvest video to promote our festival out of the area. Our community has been extremely generous in financially supporting the projects of Onalaska Alliance, including the Apple Harvest Festival. PROJECT TIMELINE/TOURISM SEASON What is your anticipated timeline for accomplishing this activity? Apple Harvest Festival is held the first weekend of October each year. Planning begins in April and continues throughout the summer and early fall. PROJECT NAME: Onalaska Apple Harvest Festival 8 2 From the list below,please indicate the season for which your project will enhance tourism (and explain how it will do so). SEASON EXPLANATION Year-round ❑ Off-season ❑ First weekend of October Shoulder season ■❑ High season ❑ Is it a seasonal activity appropriate to its location? Explain. The Apple Harvest Festival celebrates the seasonal changes of Autumn and the bounty of apples and everything harvest. Our community has an abundance of apple trees growing in everyone's back yard, representing the families that founded our area. The apple and harvest theme are a welcoming visual for celebrating the fall season in the rural, scenic setting of Onalaska. ACKNOWLEGDGEMENT 414w The applicant hereby certifies and affirms that it does not now, nor will it during the performance of any contract arising from this application,unlawfully discriminate against any employee,applicant for employment,client,customer, or other person who might benefit from said contract,by reason of race, ethnicity, color, religion, age,gender, national origin, or disability; and further certifies and affirms that it will abide by all relevant local, state and federal laws and regulations; That it has read and understands the information contained in this application for funding and is in compliance with the provisions thereof and;That the individual signing below has the authority to certify to these provisions for the applicant organization, and declares that he/she is an authorized official of the applicant organization, is authorized to make this application, is authorized to commit the organization in financial matters, and will assure that any funds received as a result of this application are used for the purposes set forth herein. Certified by: Date: (Applicant signature) (Print or type applicant's name) PROJECT NAME: Onalaska Apple Harvest Festival 9